Greeley, CO — Burris Optics will attend the SHOT Show in Las Vegas, Nevada, January 20–23, 2026, inviting dealers, media, and industry partners to visit booth #13227 to explore the brand's award-winning optics and latest advancements.
At the booth, attendees can explore the newest additions from Burris as well as its full industry-leading lineup of riflescopes, red dot sights, binoculars, and spotting scopes. Along with these products, the display will feature select flagship optics such as the Eliminator 6, Veracity PH, and XTR PS riflescopes. These optics showcase Burris' commitment to intelligent design, featuring advanced reticles, integrated heads-up display technology, Bluetooth connectivity, and seamless integration with the Burris Connect App. This technology ecosystem allows users to save and customize each Burris riflescope to individual rifles, access manuals, build ballistic dope cards, and pair compatible optics for a seamless shooting experience.
Built on decades of experience and real-world use, Burris Optics continues its commitment to quality craftsmanship, proven performance, and optics hunters and shooters can rely on. Visit booth #13227 at the 2026 SHOT Show to see what's next from Burris.
For more information about Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.