Greeley, CO – For more than a decade, the Burris Veracity series has set the standard for precision hunting optics. Recognized for its class-leading performance, ultra-rugged reliability, and award-winning design, the original Veracity helped define what serious hunters expect from a premium, non-digital riflescope.
Now, for 2026, Burris proudly introduces the next generation of Veracity riflescopes—a complete redesign that elevates this proven platform with enhanced optical performance, refined ergonomics, and innovative new features to help hunters find success in any environment.
The new Veracity series is available in three versatile 5x magnification ranges—2.5-12x42mm, 3-15x44mm, and 5-25x50mm—with five reticle options in both first and second focal planes, offering something for every hunter and every style of pursuit.
The second-generation Veracity is now more compact and streamlined, offering improved handling and balance in the field without sacrificing performance. Burris engineers have incorporated fully multi-coated lenses and premium ED glass to deliver the brightest, sharpest, and most color-accurate optical experience ever in a Burris hunting scope. The result is a riflescope line that performs flawlessly from first light to last, with edge-to-edge clarity and exceptional low-light capability.
Hunters will immediately recognize Burris' new R.E.D. Industrial Design, integrated into the second-generation Veracity, featuring the distinctive red ocular accent and aggressive, high-traction knurling on the turret caps and magnification ring. This new design not only offers visual appeal but also provides enhanced functionality with a no-slip grip for fast, decisive operation when seconds count.
A key upgrade across all second-generation Veracity models is the integration of Burris' new Knob Synergy System. This modular turret platform allows shooters to tailor their setup to their exact needs—whether they prefer a low-profile capped elevation knob with a zero click stop for a streamlined field configuration, an exposed windage knob for fast on-the-fly corrections, or a custom laser-engraved elevation turret matched precisely to their cartridge and ballistic profile. Every Veracity scope ships standard with a capped windage knob and the Pro Elevation Knob—a two-turn, exposed dialing turret featuring a zero click stop for fast, repeatable, and accurate adjustments in any condition.
The new-generation Veracity lineup features five refined reticle designs—the proven 3PW-MOA, Plex, Plex Fiber Dot, and RC-MOA, along with the new RCT-MOA. The Plex Fiber Dot reticle incorporates a bright fiber-optic dot (Fiber Dot) that delivers a crisp, highly visible aiming point in any lighting condition. The RCT-MOA reticle introduces a modern, simplified "Christmas tree" layout, providing the precise holdover and windage information today's hunters demand without the complexity of traditional grid-style designs.
The new Veracity riflescope series is offered in the following combinations:
- 2.5-12x42mm (3PW-MOA RFP illuminated reticle or Plex RFP illuminated reticle)
- 3-15x44mm (RC-MOA FFP illuminated, Plex RFP illuminated, or Plex RFP reticle)
- 5-25x50mm (RCT-MOA FFP illuminated reticle)
MSRPs range from $1019-$1559.
For more information on the new Veracity riflescope lineup or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.