Beretta USA is excited to announce its attendance at the 2026 SHOT Show, taking place January 20–23 in Las Vegas, Nevada. Attendees can visit Beretta at Booth #13227, where the company will showcase new product releases while officially kicking off a yearlong celebration honoring 500 years of Beretta.
To mark the start of this historic milestone, Beretta will host an invite-only Beretta Range Day on Sunday, January 18th, bringing together select partners and media for an exclusive hands-on experience ahead of the show. The event will feature opportunities to shoot Beretta's newest product releases, compete in the AX800 Suprema Challenge, and celebrate the beginning of Beretta's 500th anniversary alongside key partners including Sako, Tikka, Burris, Steiner, and Norma, with participation from Langdon Tactical Technology and Garmin.
The celebration continues on the show floor. On Thursday, January 22nd, Beretta will host an in-booth anniversary celebration at Booth #13227 starting at noon featuring guest speakers, the unveiling of a special 500-year commemorative creation, and a cocktail reception with passed hors d'oeuvres. Industry partners are invited to join Beretta for an hour to recognize five centuries of innovation, craftsmanship, and performance.
"SHOT Show 2026 marks the beginning of a once-in-a-lifetime celebration for Beretta," said Cristian Capelli, Beretta USA General Manager. "From the range to the show floor, we're excited to connect with our partners, share what's new, and celebrate this historic milestone together."
Additional details surrounding Beretta's new product releases and 500th anniversary activities will be shared throughout the year. To stay up to date on anniversary news and special releases, visit beretta500.com and beretta500.it.
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About Beretta
Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For nearly 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.
For more information, visit www.Beretta.com.