Arcus Hunting announces the launch of Defend by Dead Down Wind, a new safety focused insect repellent brand created for anyone who spends time outdoors and wants protection they can trust as insect and tick-borne illnesses continue to rise.
Defend by Dead Down Wind delivers tough, long-lasting protection from mosquitoes, ticks, and biting insects. The scent-free formulas are effective and safe for the whole family, whether deep in the woods, at the campsite, ball field, or relaxing at home.
The lineup includes picaridin repellents for skin and gear, permethrin for treating clothing and equipment, and a bite + sting pen. Strong enough for serious outdoor use and gentle enough for everyday wear, Defend helps keep outdoor experiences comfortable and worry free.
"The recent attention around alpha gal syndrome, including the first death linked to it, is a wakeup call," said Matt Kinamore, Senior Director of New Product Development and Category Management. "Insects can pose real and even fatal health risks, making reliable repellents an essential line of defense for anyone spending time outdoors. In many regions, ticks can be a problem regardless of the season and we look forward to bringing a solution that will be available year-round."
The Defend by Dead Down Wind lineup will launch in early spring 2026 and be available through key retail partners, including Quincy Farm and Home, and online at DeadDownWind.com. Quincy buyer, Mike Wellman, shared positive feedback on Arcus Hunting's expansion into new protection categories with the Defend lineup. He cited strong packaging, trusted branding, consumer friendly pricing, and growing demand in consumer interest for picaridin and permethrin solutions as reasons for picking up the lineup for his locations. He also highlighted Arcus Hunting's streamlined, single source distribution as a key retail advantage.
About Defend by Dead Down Wind
Defend by Dead Down Wind is owned and operated by Arcus Hunting, an acquisition growth platform with a strong portfolio of leading brands in the hunting and outdoors category. Arcus Hunting owns and operates Tink's®, Dead Down Wind, Defend by Tink's, Defend by Dead Down Wind, Defend, Ramcat, Trophy Taker, and Rack One brands. For more information about these brands or products, please contact Arcus Hunting at marketing@arcushunting.com.