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A premium outdoor sporting goods manufacturer approached Dead Click Revival (DCR) with deep skepticism and a challenge: prove your technology can turn anonymous website visitors into real, contactable customers — and do it fast.
They handed DCR what should have been an impossible test — a four-day window to capture leads and produce measurable sales.
DCR accepted the challenge. And within two weeks of that aggressive four-day trial, the results were undeniable.
The brand, once hesitant, is now one of Dead Click Revival’s largest clients.
DCR is a tool that captures website visitor information such as names, emails, job titles, phone numbers and LinkedIn profiles, and displays it on a simple, measurable dashboard with lead intelligence allowing business owners to quickly identify and engage with hot prospects.
Despite these brand-new contacts having zero prior nurture, the segment performed on par, and in several areas outperforming, the company’s established 45,000+ customer file.
Performance Snapshot
- Audience Size: 900 new leads (vs. 45,000+ existing list)
- Conversion Rate: 2.78% (5.5x higher than 0.5% primary list)
- Open Rate: 19.6% (primary list 19.8%)
- Click Rate: 1.88% (+70% vs. 1.10% primary list)
- ROAS: 2.11
- ROI: 110.57% positive return
Why This Matters
These results were achieved within two weeks of capturing the leads — before any long-term nurture, new product launch, or segmentation strategy was implemented.
In other words: Dead Click Revival turned cold, anonymous traffic into real, paying customers almost instantly.
The test proved that even a few days of traffic identification can fuel meaningful sales outcomes, and the compounding value of these newly owned contacts will only grow over time through ongoing campaigns and automations.
Scalable Success: Key Takeaways
- 5.5x higher conversion rate vs. established database in under two weeks
- 110% ROI from a 4-day trial — immediate profitability proven
- 70% stronger click engagement from brand-new, un-nurtured leads
- New CRM growth — 900 verified, owned contacts added for future remarketing and personalization
- No ad remarketing required — all conversions came from newly identified visitors
- Scalable model — expanding this test by 10x would produce outsized gains without increasing complexity or reliance on new channels
- Ideal fit for high-AOV and restricted industries that rely on owned data and measurable results
To learn more about Dead Click and start your trial to convert clicks to customers, visit www.deadclickrevival.com/
About Dead Click Revival
Dead Click Revival goes beyond traditional retargeting with a robust suite of AI-powered identity resolution tools that turn anonymous users into knowable marketing contacts. Real IDs. Unreal results.
Media Contacts:
Megan Gaffney
Founder, Chief Marketing Officer, Dead Click Revival
612.801.6263
Sophie Klein
Public Relations Manager, Pocket Hercules
sophie.klein@pockethercules.com
651.954.5568