HOUSTON, TX. — FIREDISC® Cookers, the innovator of the most portable and versatile outdoor propane cookers on the market, today announces their partnership with TBA Outdoors, a band of marketing brothers and sisters who are expertly focused on the outdoor industry.
As agency of record, TBA Outdoors will be responsible for all of FIREDISC’s marketing and communications needs. TBA Outdoors will handle a range of marketing initiatives aimed at elevating awareness of FIREDISC’s industry transforming product line and igniting the continued growth of the brand.
“We’re very excited to partner with TBA Outdoors as we continue to revolutionize the outdoor cooking industry,” said Griff Jaggard, co-founder of FIREDISC. “We are counting on their outdoor lifestyle expertise, along with their media and digital savvy to keep our cookers and growing product line on the top of the outdoor lifestyle consumer’s mind.”
“FIREDISC is a business built around character and family principles and we are honored to represent this innovative brand at TBA Outdoors,” said Todd Fuller, president of TBA Outdoors. “We are diving in full-force, combining our industry and marketing expertise to elevate their brand awareness and tout the brand’s standard of product excellence, community involvement and innovative technology.”
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including Power-Pole Shallow Water Anchors, BOTE Boards, Fish Hippie, Blue Force Gear, Hook + Gaff Watch Company, Williams Knife Co., and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.
For more information about TBA Outdoors, visit TBAoutdoors.com, like them on Facebook or follow them on Instagram.
TBA Outdoors is a subsidiary of The Brandon Agency specializing in the outdoor industry. With a global team of over 80, the TBA Outdoors team doesn’t just work outside, they live outside, providing a unique advantage and niche lifestyle experience. TBA Outdoors is headquartered in Orlando, Fla., with offices in Charleston, S.C.; Myrtle Beach, S.C.; and Charlotte, N.C. As one of only 24 certified and accredited brand strategist agencies in the United States, TBA Outdoors is results-driven, digital-minded, and has powered successful programs and campaigns by aligning clients’ business objectives with creative brand strategies. This team of experts is out in the field or on the water generating corporate marketing strategies and revolutionary business-building ideas for outdoor clients.
Texas-based FIREDISC® Cookers specializes in the design and manufacturing of the world’s most innovative, high-quality and versatile outdoor grills and accessories. The company was founded by two entrepreneurial brothers, Griffin and Hunter Jaggard, who, armed with a makeshift tractor plow disc, set out on a mission to build a grill worthy of everyone from the world’s top chefs to hunters, backyard family grill masters, tailgaters and campers. FIREDISC® Cookers products are currently sold nationally via 700+ retail locations in 44 states and online throughout the nation. Heavy-duty carbon steel construction renders the cookers indestructible, while meticulous designs yield convenient portability and ease-of-use. For more information, visit http://www.firedisccookers.com.
Jake Freedman, JFreedman@thebrandonagency.com, (843) 916-2000