San Diego, CA – Chaos/CTR, a premier innovator of knit and constructed headwear apparel sees accelerated growth by offering retailers and consumers alike their leading technology and originality in design. The brand(s) attributes its on-going success to not only the loyal retailers, but to consumers who have experienced firsthand the quality and functionality of the Chaos and CTR products.
They’ve experienced significant growth throughout 2020, which can be contributed (amongst other reasons) to the increase in outdoor participants during the Covid Pandemic. The Chaos/CTR brands have doubled their footprint within retail stores and have significantly increased their direct-to-consumer sales. With such high demand, Chaos/CTR has increased its production in order to accommodate for their traditional winter products such as CTR’s balaclava’s, beanies and skullcaps, and Chaos’ premium wool beanies, caps and classic ragg wool headwear as well as the introduction of innovative new spring/summer products.
“I’m extremely pleased with the growth of not only outdoor enthusiasts, but the overall increase in sales this year. We’re proud to have delivered some of the most innovative and highest quality headwear and accessories to our loyal clients both old and new,” said Gary Supple, Director of US Operations. “The growth we’ve seen over the past eight months (plus) is a testament to our employees. From our engineers, designers, production crew and front office staff, to the reps out in the field, and of course the customers who see the superiority of our products. Chaos and CTR’s persistent advancement in innovation and product development doesn’t show any signs of slowing down.”
In addition to increasing production for the Chaos/CTR brands, the company is increasing its manpower by retaining both independent sales reps and an advertising agency as well as building its internal team. This will allow Chaos and CTR to focus on creating and developing new products, and bring attention to the brands to those who have not yet heard of or tried Chaos/CTR headwear and accessories. “It is our goal in the next few years to build our brand, nourish and build our relationships with both the retailers and customers who support us,” said, Dominic Chenelia, US Director of Sales and Marketing. “It’s a very exciting time for Chaos and CTR and all of us who are dedicated to its success are ready to make a significant impact in the industry, stay tuned.”
About CTR:
A passion for the outdoors is one that CTR shares, and providing only the best for its conditions drives us forward. Building on 10 years of experience, the front end of progress is the only place to be. Adapting alongside technology, and the daily movements our products endure, CTR development is in a constant state of evolution.
Our process begins with those that put products to use, out in the elements, and it is these warriors that inspire our continual progress. With an industry-leading variety of products, the use factor of each piece drives the entire roster forward. From winter’s best, to the worst of its conditions, CTR’s performance and innovation move with you, upwards and towards the wonders of the unknown.
Pulling from the forefront technology, CTR utilizes industry-leading materials to push innovation and utility. Newly integrated laser cut breathing ports further enhances product performance in breathability, moisture management, comfort and thermal regulation. Building upon recent advancements, such as Windshield ULTRA, we continuously push for premium protection against the cold and wind.
For further information or to place an order, please contact Dominic Chenelia at domc@chaoshats.com or call 858.663.8365.
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