The client-side CMO and marketing agency who drove SCI’s biggest period of growth in 50 years, made Obsession a household name with bowhunters, sold a year’s worth of inventory in 6 weeks and made WOOX one of the fastest growing outdoor brands is launching a new outdoor industry marketing agency. “After a decade of extremely successful collaborations with Immortology, it was the easiest decision I’ve ever made to formally join them and launch Immortology Outdoors,” said Chip Hunnicutt, CMO of the new venture.

Immortology Advertising is well-known for its “impossible to ignore and hard to forget” creative campaigns. Since 2011, they’ve helped multiple companies in various categories earn an unfair share of attention, memorability and sales. “We want to do the same thing for companies in the outdoor industry,” said Immortology CEO, David Smith. “The marketing industry – like the rest of the ad industry - has been experiencing a creative crisis for some time now. That’s why most outdoor industry marketing is pretty tame and ignorable. We see lots of pretty pictures and footage but almost zero bold ideas that will deliver actual growth. Much less sustainable growth. Immortology Outdoors solves that.”

In addition to offering a full suite of strategic, research, media and creative services, Immortology Outdoors will provide an innovative CMO To Go program. “A lot of outdoor companies don’t have an experienced marketing director or CMO managing things on the inside. Our CMO To Go program provides full-service oversight of everything from budgeting to implementation to reporting to influencer marketing and everything in between – at a fraction of the cost,” said Mr. Hunnicutt.

With the bold mission to help clients “outsmart, outgrow and outlast their rivals without outspending them”, Immortology Outdoors is actively looking for clients. “We want to work with outdoor companies who aren’t afraid of getting lots of attention, can scale to the growth we bring and want to build a brand and partnership that lasts,” said Mr. Smith. “Too many outdoor marketers are too vested in low-impact short-term tactics that are leaving them short-changed.” Immortology Outdoors will be attending several shows and conferences over the next few months. “We’ll be attending the NSSF Marketing and Leadership Summit and the NRA Annual Meeting in May,” said Mr. Hunnicutt. “If you’re going to either show and want to learn how we can help your brand outsmart, outgrow and outlast your competitors, please shoot an email to Chip@ImmortologyUSA.com and let’s meet up.”

Learn more about Immortology Outdoors and see their work, case studies and services at immortologyusa.com/outdoors <http://immortologyusa.com/outdoors>

About IMMORTOLOGY OUTDOORS

Immortology Outdoors is a full-service marketing agency dedicated to the Outdoor Industry. Our mission is to help clients outsmart, outgrow and outlast their rivals – without outspending them. With impossible to ignore and hard to forget creative integrated campaigns guided by the inside perspective of a successful CMO, our work consistently earns an unfair share of attention, memorability and sales for our clients.