Gun Sales Up 13%, Lifting Local Firearm Retailers Nationwide

Guns.com reports a 13% year-over-year increase in firearm sales for the first half of 2025. The increase is a boon for local gun stores and firearm manufacturers, helping grow revenue during what has otherwise been a slow period compared to 2024. As more and more firearm consumers move their shopping online, their expectations of selection and service have increased, and Guns.com is serving that need better than the competition.

Guns.com's commitment to serving the Second Amendment community puts customers first and focuses on giving local gun stores access to nationwide online sales to grow their businesses. The innovative company aims for a seventh consecutive year of double-digit sales growth since launching its online retail operations in 2018. More than a million new consumers shopped for the first time on Guns.com in 2024 on top of a strong base of loyal gun buyers. In less than seven years, Guns.com has become one of the nation's leading platforms for buying and selling firearms, suppressors, ammo, optics, and more.

"The customer experience on Guns.com has become a benchmark, and we are proud to be the best online shopping destination in the firearm industry," says Greg Minkler, Co-CEO of Guns.com. "And we're not done innovating, with even more exciting plans for new dealer and consumer opportunities coming soon."

Guns.com's leading technology provides the best online shopping experience gun owners have come to expect. Gun owners value Guns.com’s usability, finding the precise gun they want with ease thanks to a huge inventory from a vast network of local gun stores and top manufacturers nationwide. Exceptional customer service agents, based at its headquarters, help gun owners through their transaction, understand regulations, handle all paperwork, and ensure a smooth transfer experience to the customer's local gun store.

For more information about Guns.com, visit https://www.guns.com/about-us.

About Guns.com

Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 300,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers—experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.