1791 Outdoor Lifestyle Group, a leading provider of premium leather products, holsters, EDC tool organizers, and associated sporting goods, proudly announces the hiring of Justin Hoffman to the recently created position, Director of Product Development. This new and crucial role will help the company meet the growing demand for 1791’s innovative and premium products in all market segments. The Director of Product Development will report to the COO, Alex Toussieh.

Hoffman brings both professional and tactical experience to the position. He served in the US Navy from 2005 to 2010 as a VBSS Counter Piracy Boarding Team Member. During his three tours of duty to the 5th Fleet, Hoffman conducted over ninety boardings and flag verifications in support of CTF 151 and 152, respectively. Upon leaving the Navy, Justin became a professional firearms instructor, training over 2500 students, specializing in concealed carry, tactical rifle, and pistol training. Justin joined the product development side of the industry in 2019 as a Product Manager, developing holsters and tactical products for military, law enforcement and private citizens alike.

"We are thrilled to announce Justin's appointment as the new Director of Product Development at 1791. With his robust background and extensive experience in crafting purpose-built solutions, Justin brings a dynamic approach to innovation that resonates perfectly with our company's ethos. His dedication to creating best-in-market products aligns seamlessly with our commitment to pushing boundaries and delivering unparalleled value to our customers. Together, we're poised to elevate our offerings to new heights and set new standards of excellence in the industry," said Alex Toussieh, COO of 1791 Outdoor Lifestyle Group.

"I am excited to join my friends at 1791 OLG” explains Hoffman. “Being prepared to protect my family is very important to me, as it is to our customers. Being armed with the right mindset, tactics, skill, and gear is paramount in the harsh and unforgiving environment known as a deadly force encounter. Whether it be the two-legged, or four-legged variety. I am excited to bring value and insight to 1791 as we develop the highest caliber equipment for the self-defense and outdoor space to ensure our consumers are as prepared as possible for the encounter they hope to never experience."

As the Director of Product Development, Hoffman will collaborate with vendors, business-to-business customers as well as consumers to create new and innovative products that meet the needs of a rapidly growing and changing marketplace and environment. Having a senior position dedicated to product development reflects 1791 Outdoor Lifestyle Group’s commitment and passion for providing the best products possible for concealed and open carry, outdoor adventure, and everyday-carry for tools and other essentials.