Wednesday, September 23, 2020

Careco & Pursuit Media Announce New Partnership

SAN ANTONIO, Tx., September 23, 2020 – Careco Multimedia Entertainment LLC and CarecoTV LLC (jointly “Careco”), one of the country’s leading media and marketing companies, announces a new partnership with Pursuit Media TV, LLC (dba Pursuit Media).

Careco and Pursuit Media are pleased to announce a new partnership in which Careco will provide a multitude of expanded and new services for Pursuit Channel and PursuitUP. Careco will now play a key role in the support of all Pursuit Media properties as it prepares for more large-scale linear and digital growth initiatives. Careco will also play a key role in the development of a new and bolder network image for the hunters, anglers, and firearm enthusiasts that are tuning in to Pursuit’s linear and digital platforms. Careco has been a partner of Pursuit Media for many years, with this newly expanded relationship, Careco will have a more strategic involvement in the areas of programming management, sales and recruitment, marketing and creative services, as well as national advertising sales support.

“We’ve had our Careco programs, several partner’s programs, in addition to numerous ad campaigns airing on Pursuit Channel and PursuitUP for almost a decade. The response has always been tremendous from their linear, live streaming, and VOD platforms. I’ve always felt they offered an unprecedented mix of distribution assets, and we want to help tell that story to the manufacturers and producers of not only the outdoor industry but also to companies and individuals that want to target our demographic,” said Wade Middleton, President and Co-Owner of Careco. “I feel that Pursuit Media has never been more important to the fishing, hunting and shooting community than it is right now. We are very excited to be taking a more direct role with Pursuit in supporting the outdoors and expanding the look and feel of the network in the coming years.”

“We are thrilled to take our relationship with Careco to new levels,” said Rusty Faulk, Founder and CEO of Pursuit Media. “Careco and its partners have been key to so many of our successes in programming, and this expanded role is perfect timing for the phase of growth that we are entering. In the weeks and months to come, you’ll see and hear much more about why we, and many others, believe that Pursuit’s linear and digital distribution model provides the best value in the marketplace, and it’s only going to get better. Just as Careco has now made this commitment for its programming, we believe every company and producer in the industry needs to have some level of exposure with Pursuit Media.”

About Pursuit Media TV, LLC: Pursuit Media, the industry leader in total home and user delivery, has its linear feed active nationally to 32+ million homes via DIRECTV, AT&T U-verse HD, DISH Network, Sling TV HD, Fios by Verizon HD, Centurylink Prism HD, Cox Communication HD and the National Cable Television Cooperative (NCTC). PursuitUP, is active to 75+ million users through Viacom’s PlutoTV, Samsung’s TV Plus, Sinclair’s STIRR, and Vizio Smart TVs. Additionally, PursuitUP’s VOD library is readily available online to anyone at, or by downloading the PursuitUP app available on most devices.

About Careco: CarecoTV LLC and Careco Multimedia Entertainment LLC (jointly “Careco”) have a 25+ year history of developing effective, content-driven, industry-specific marketing programs and content for a diverse collection of clients ranging from small start-ups to industry leaders. CarecoTV’s reputation has been cemented through this history as an industry leader in providing clients with a wide range of marketing support designed to increase sales using a mix of media platforms from television, digital content, websites, social media, live streaming, and events. Careco Multimedia is an airtime acquisition company that partners with numerous networks including Pursuit Channel, Discovery Channel, Destination America, Travel Channel, American Hero Channel, MotorTrend, NBC Sports Network, CBS Sports Network, and many regional networks such as FOX Sports, as well as digital networks like Discovery Go, PursuitUP, Amazon Prime, Vudu, Pluto, Outdoor Action TV, and more. Careco works with all these platforms to bring independent producers as much viewership as possible for their sponsors.

Pursuit Media Contact

Rusty Faulk, CEO


Careco Contact

Wade Middleton, President