Wednesday, April 24, 2019

Zanders Sporting Goods Launches New Website

SPARTA, IL. (April 5, 2019) – Zanders Sporting Goods, a national wholesale distributor located in Sparta, Illinois, is proud to launch our newly redesigned website, the first in a series of subsequent design phases. The inaugural release boasts of streamlined menus, simplified navigation and improved functionality to quickly access Zanders’ vast selection of products.

“We’ve laid the foundation.” Said Herb Seeger, Director of Technology for Zanders Sporting Goods. “The efforts of the initial release focused on product organization, enhanced search and navigational features, speed and an overall aesthetic experience. Subsequent releases will include enhanced imagery including 360 degree views, a mobile-ready version and incorporate suggestions solicited from our customer base. We went into this with the goal of creating a flexible eCommerce solution that we could build upon and enhance given the market direction.”

“We’re very excited to debut our new website to our customers!” noted Danny Siegler, Marketing Director for Zanders Sporting Goods. “Our website redesign is just another way that Zanders is committed to providing the best purchasing experience to our dealers. With improved search functionality, easy navigation, and much faster speeds, dealers will be able to purchase the products they want even more efficiently than before.”

As always, the new Zanders website will be updated regularly to reflect new inventory, dealer specials, seasonal flyers, and Zanders exclusives.

Dealers are encouraged to explore the new website and contact their sales representative for more information.

About Zanders Sporting Goods

Zanders has been serving U.S. firearms dealers for well over 50 years. With more than 40,000 products that now include archery, archery accessories, and camping products, Zanders has it all in their new, streamlined warehouse.

“Our customers have always come first and we strive to go above and beyond their expectations every day,” states Stefanie Zanders. “Both old and new customers alike will enjoy our ever-growing inventory of outdoor products and accessories as well as our commitment to ensure their complete satisfaction.”

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit



John Kohl, Lake Strategic Marketing, 262-754-9408;