New retail space invites customers to experience the brand’s heritage of innovation, craftsmanship, and protection

FRISCO, Texas– Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas.

The Wiley X Pro Shop gives customers a hands-on opportunity to explore the brand’s full line of performance eyewear and learn about the advanced technologies behind each product. Guests can experience the clarity and color-enhancing benefits of CAPTIVATE™ polarized lenses, see firsthand the rigorous safety standards that every Wiley X frame meets, and get a closer look at the brand’s heritage of innovation and protection.

“Frisco has been an incredible home for Wiley X, and opening the Pro Shop here is an exciting next step in our journey,” said Dan Freeman, CEO of Wiley X. “This space allows us to connect directly with our community and showcase the craftsmanship, technology, and purpose that go into every pair of glasses we make. Whether you’re a first responder, an outdoor enthusiast, or just someone looking for everyday eyewear, we want people to experience the Wiley X difference for themselves.”

Located at 15755 Preston Rd., Frisco, TX 75033, the Wiley X Pro Shop is open Tuesday through Thursday from 10 a.m. to 4 p.m.

For more information about Wiley X and its full collection of protective eyewear, visit www.wileyx.com.