Wednesday, August 18, 2021

Primary Arms Names Kenneth Ross as Outbound Marketing Director

HOUSTON, TEXAS – Primary Arms has announced the promotion of Kenneth Ross to Director of Outbound Marketing.

Ken joined Primary Arms as Senior Creative Manager in 2020, and his standout leadership and managerial experience made him a prime candidate for the new directorial position. Previously, Ken worked as Creative Director for several prominent media outlets, including names like Autoweek Media Group and Athlon Outdoors. His charismatic, creativity-driven leadership style earned him many successes through his career, granting insights which are now at the core of Primary Arms’ creative marketing. Primary Arms is proud to promote him to Director of Outbound Marketing, where he will oversee creative services, multimedia, brand marketing, affiliate marketing, and social media strategy.

“Ken joined Primary Arms a year ago and proved his qualifications through his dedication, work ethic, and creativity. He has shown that he wanted to move forward in his career with more responsibilities within our marketing department,” says Ozge Cumberland, Primary Arms’ Senior Vice President of Business Development, Sales, and Marketing. “Ken brings a wealth of experience, and we are excited about his new role at the company.”

As the Director of Outbound Marketing, Ken will work closely alongside Wilson Calil, Primary Arms’ Director of Inbound Marketing, who manages SEO, Site Content, and Email Marketing.

For other news and announcements, follow Primary Arms Online on social media, including Instagram, Facebook, and Twitter.

About Primary Arms

Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms Online, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager