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Out with the old and with the new. Urge Media has relaunched with a vision that is bigger and better than ever before. They have put the “Power of Urge” behind their brands for quarter two and are preparing for a major surge in the last half of 2023.
The new Urge Media is unlike any other in the industry. They have expanded their social and digital marketing platforms, while continuing to provide top brands and producers with a multi-faceted marketing plan through television advertising.
Urge delivers unparalleled audience and demographic relevance and is dedicated to performance and accuracy in measuring the successes of their clients’ campaigns. Clients and producers are lining up to work with Urge because of their ability to provide detailed reports which enable them to create the best marketing strategy possible and maximize their return on investment.
Partnering with clients such as QuietKat, Buck Forage, and ATV Silencer, along with producer partners like Roger Raglin, Hunt Masters, and The Lindsey Way, Urge is powering their brands to the forefront of the industry. Working with producers on the Outdoors Channel, Sportsman’s Channel, Pursuit Channel, and Wild TV, Urge’s producers reached 58 million households combined in 2022. Those numbers are expected see a significant rise in 2023.
Urge is not stopping there. They have taken their social and digital approach to the next level through creating editorial content, placing ads on podcasts and YouTube, and creating content that fits into all social media outlets. Urge is not only growing these campaigns organically, but also driving traffic to them by leveraging their 1+ million email subscribers.
Fueled by the “Power of Urge,” their very own television show, Quick Hunts, was the No. 1 rated show on the Pursuit Channel for quarters three and four in 2022, reaching 2.1+ million households through cable, and averaging more than 70,000 viewers per week. It also aired on Pursuit Up as its new OTT platform and reached over 40,000 viewers weekly. Quick Hunts will now be shown on Wild TV and the Wild TV app in quarter two, with new episodes airing in quarters three and four.
Like never before, Urge is working with clients on digital and social outlets. ]In 2022, Urge reached 34 million impressions through their digital platform partners, and also surpassed 137 million impressions through their social reach.
With their multi-faceted marketing approach through television advertising, and their wide range of content creation services on the social and digital side, now more than ever, brands are lining up to be “Powered by Urge.”