Friday, January 14, 2022

Silencer Central Taps Swanson Russell as Marketing Partner

LINCOLN, Neb. – Swanson Russell has been selected as the marketing agency of record for Silencer Central, which has pioneered the streamlining of obtaining suppressors for hunting and shooting since 2005. Swanson Russell will help Silencer Central with brand and product marketing as they continue to grow their suppressor offerings and services.

Silencer Central, formerly Dakota Silencer, started in 2005 to offer gun owners a simplified process for safely and legally obtaining suppressors. Now the largest Class 3 firearms (suppressors) dealer in the U.S. with locations in 42 states, Silencer Central handles all the paperwork and ships directly to customers once they get approval from the ATF. Silencer Central provides educational resources to new suppressor owners and setup of free NFA gun trusts, as well as their own growing line of suppressors.

“Silencer Central has been at the forefront of the suppressor market for years, and they’ve taken the guesswork out of a buying process that many new gun owners find confusing or intimidating,” said Patrick Finnegan, vice president/account director at Swanson Russell. “As suppressors for hunting and recreational shooting become more and more widespread, Silencer Central is poised to be at the center of some huge growth. With avid hunters and shooters on our own team, Swanson Russell is excited to help Silencer Central take their marketing to new heights.”

About Silencer Central

Silencer Central started its illustrious journey in 2005 as South Dakota Silencer, an events-based business created with the goal of reaching the underserved hunting and sport shooting market by simplifying the silencer ownership process. It became Dakota Silencer, and was finally rebranded as Silencer Central after expanding its simplified process in August 2020 to all 42 states where silencers are lawful. Silencer Central makes it simple to purchase a silencer by managing the entire buying process for the consumer, providing a free NFA Gun Trust, offering interest-free payment options, and shipping directly to a customer’s front door once approved.

About Swanson Russell

Swanson Russell is a nationally recognized full-service branding, advertising and public relations agency in Lincoln and Omaha, Nebraska. The agency partners with clients across many industries while specializing in agriculture, construction, landscape/turf, outdoor recreation and healthcare. To learn how Swanson Russell builds a Real Connection™ between brands and audiences, visit