Photo by Grant Moxley/B.A.S.S.

LA CROSSE, Wis. — B.A.S.S. officials announced that the 2025 Mercury B.A.S.S. Nation Championship presented by Lowrance will be held on the Upper Mississippi River, launching out of La Crosse, Wis., October 22-25. This prestigious tournament will bring top anglers from across the country to one of the nation’s most scenic and productive fisheries during a peak fall feeding frenzy.

“We are extremely excited to host this premier event and, once again, partner with B.A.S.S. to showcase the Upper Mississippi River as one of the best fisheries in the country,” said Jeremiah Burish, director of Sports and Events at Explore La Crosse. “This scenic fall tournament will highlight the river at a time never seen before when bass are aggressively feeding to prepare for winter, with expectations of incredible quality and quantities of both largemouth and smallmouth being caught. When many anglers are putting their boats away for the season, this is the absolute best time to be on the river!”

The B.A.S.S. Nation Championship represents the pinnacle of grass-roots competition, with anglers from across the United States and several international countries competing for coveted spots in the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour and the 2026 Progressive Bassmaster Elite Series.

“We are so excited to bring the B.A.S.S. Nation Championship to the Upper Mississippi River,” said GL Compton, B.A.S.S. Nation tournament manager. “It is truly inspirational to see the level of talent and success that has and continues to come out of the Nation program.”

This will mark the first time the B.A.S.S. Nation Championship has visited La Crosse in the fall, offering a unique opportunity to showcase the beauty and bounty of the Upper Mississippi River in a new light. Pools 7, 8 and 9, known for their healthy populations of both largemouth and smallmouth bass, will provide anglers with a challenging and rewarding competition venue.

For more information, visit Bassmaster.com.

2025 B.A.S.S. Nation Series Title Sponsor: Mercury

2025 B.A.S.S. Nation Series Presenting Sponsor: Lowrance

2025 B.A.S.S. Nation Series Platinum Sponsors: Progressive, Toyota
2025 B.A.S.S. Nation Series Premier Sponsors: Bass Pro Shops, Dakota Lithium, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Ranger Boats, Rapala, Skeeter Boats, Yamaha
2025 B.A.S.S. Nation Series Supporting Sponsors: AFTCO, Daiwa, Garmin, Lew's, Lowrance, Triton Boats, VMC, Yokohama

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.