Volition America and Marolina Outdoor Inc. announced a new collaboration, introducing performance fishing and hunting apparel manufacturers HUK and NOMAD into the Volition America consortium of premium partners. The partnership is designed to showcase Volition America’s signature style in combination with the cutting-edge, high-performance apparel that are the hallmarks of the HUK and NOMAD brands, all to benefit a greater purpose: with each product sold, Volition America will donate a portion of proceeds to Folds of Honor—a nonprofit organization that supports families and spouses of fallen or disabled military and first responder heroes through educational scholarships.

The new Volition America and Marolina Outdoor partnership expands and enhances the growing family of premium lifestyle brands in the Volition coalition, including Puma, Marucci, Cobra, Luminox, Nalgene, Victus and others. Together, these leading brands have joined forces to provide consumers with quality products that enhance their lives while instilling patriotism, purpose and intentionality. Volition America and its partners focus on the power of everyday choices—encouraging individuals to lift each other up and make a positive impact.

"We are incredibly excited about the potential this partnership holds,” said John Sapiente, CEO at Volition America. “The synergy between Volition America’s passion for country, HUK’s innovative fishing gear, and NOMAD’s top-tier hunting apparel is undeniable. Together we’re set to push boundaries, to inspire and equip their great audience of anglers and hunters with cool patriotic-infused apparel and gear that allows them to express what they stand for, while giving back to our American Heroes."

The partnership between HUK, NOMAD and Volition America marks an exciting collaboration that will bring together the best fishing, hunting and outdoor apparel with a shared passion for the country. Through this strategic alliance, HUK and NOMAD aim to enhance the outdoor experience for its loyal customers and extend its reach to a broader community of outdoor enthusiasts by collaborating with Volition America.

“We are extremely honored to be working with Volition America and partner in their mission of supporting our military community,” said Dean Rurak, CEO of Marolina Outdoor Inc. “We understand that the love of our country and those who serve go together with the love of the outdoors. This unique opportunity allows our consumers to celebrate their passion for the outdoors and help raise awareness of our patriotic responsibility in our communities.”

This exciting partnership is poised to deliver a collection of apparel that not only meets, but exceeds the expectations of outdoor enthusiasts, while providing them a channel to express their love of country and those that sacrificed for their freedoms. This partnership will launch exciting initiatives, events and product launches that will further inspire and empower outdoor enthusiasts nationwide.

Stay tuned for more updates and announcements from HUK, NOMAD and Volition America as they embark on this exciting journey together.