ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Vortex® introduces the Triumph® HD 10x28 and 12x50 binoculars, expanding its popular binocular line. The new models feature HD optical systems, fully multi-coated lenses, and the Vortex® VIP® Warranty, with pricing from $89.99 to $119.99 MAP.
C&H Precision released new Gen 6 MIL/LEO Optic Adapter Plates for Glock Gen 6 MOS platforms, precision machined from 6061 aluminum with MIL-SPEC Type III hard anodizing. The adapter plates support multiple optics footprints including C&H EDC, Holosun 407K/507K, SIG Romeo 0, and Vortex Defender-CCW, with pricing starting at $69.99.
Horus Vision announced the release of the TREMOR9™ reticle, now available in the HoVR® 5-20x50mm Riflescope and the FREE Horus Ballistics App. The reticle features patented wind dots and an enhanced field of view for rapid target acquisition, designed to work seamlessly as a complete system for long-range precision shooting.
Kinetic Development Group's Optics Hub is a modular spotting scope accessory platform machined from aircraft-grade aluminum with Cerakote coating. The platform features M-LOK slots and ÂĽ-20 mounting points for accessories like laser rangefinders and cameras, designed for precision shooters, hunters, and professionals demanding adaptable equipment.
Leupold & Stevens, Inc. announced the BX-6 Range HD rangefinding binocular featuring Hornady 4DOF® ballistic calculator, precision GPS pinning, and advanced optical clarity. The device ranges up to 6,000 yards and includes Precision Cut Archery Software for archers, managed via the Leupold Control App.
Vortex Optics introduces the Viper Shotgun Enclosed Micro Green Dot, a purpose-built optic for turkey hunting and wingshooting. The green reticle option complements the existing red dot line with seven multi-reticle choices, enclosed aluminum housing, and compatibility with 46+ shotgun platforms.
Leupold & Stevens, Inc. launched its new VX-4HD line of riflescopes featuring a true 4:1 zoom, Elite Optical System, and integrated throw lever. Available in three configurations with four reticle options, the VX-4HD includes the CDS-ZL2 dial with ZeroLock technology and is manufactured in Beaverton, Oregon.
ZeroTech Optics introduces two new reticle options for its Thrive 3-9x40 riflescope platform: the G4 for fast target acquisition and the PHR4 for precise shot placement. Both models maintain the rugged construction and optical performance expected from the Thrive family and are available through authorized dealers and online.
ZeroTech launches the Thrive HD 1-8x24 LPVO RAR Illuminated riflescope, engineered for rapid target acquisition at 1x magnification and precision at extended distances. The optic features a 30mm maintube, 7075-T6 aircraft-grade aluminum construction, and RAR illuminated reticle optimized for tactical, competition, and hunting applications.
Vortex Optics launched the Triumph™ 2 MOA Red Dot in Barneveld, Wisconsin, designed for new and recreational shooters seeking reliable performance across multiple platforms. The optic features 9 daylight and 2 night-vision illumination settings, motion activation with 10-minute auto-shutoff, and multi-height mount options at $99.99 MAP.
Warne announces the MaxLite MSR Scope Mount, a lightweight aluminum optic mounting solution designed for modern sporting rifles. Available in 1-inch and 30mm tube sizes at $109.99 MSRP, the mount offers precision construction and proper MSR height for shooters using LPVOs and other modern optics.
American Technologies Network Corp. (ATN) announced the ThOR® 6 Mini compact thermal riflescope is now shipping to dealers nationwide. The 6th generation thermal optics feature SharpIR™ AI-enhanced imaging, lightweight magnesium construction, and advanced features like Wi-Fi connectivity, with pricing starting at $895.00.
Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
Burris Optics introduces its Rapid Engagement Design (R.E.D.), a brand-wide identifier featuring aggressive knurling, illuminated and non-illuminated reticles, and durable single-piece aluminum construction for hunting, competition, and tactical applications.
Viridian Weapon Technologies has launched the MDS25 and MDS35 Modern Dot Sight optics, featuring expansive square lenses, top-mounted internals, and green-dot technology designed for rapid acquisition and enhanced field awareness. Both models offer 3 MOA dots, unlimited eye relief, and duty-ready durability with 30,000-hour battery life.
Riton Optics introduced the 5 Primal 15x56 ED Binocular, expanding its 5 Primal ED lineup with higher magnification for long-range observation. Marketing Director Trent Marsh stated the 15-power binocular fills a gap for western hunters seeking distance glassing capability while maintaining portability at 2.51 lbs, with an MSRP of $829.99.
Primary Arms Optics unveiled two new products for SHOT Show 2026: the PLx Compact 1.5-12x36 FFP RDB Rifle Scope featuring premium Japanese glass and Red Dot Bright® reticle technology, and the updated Top Cap Reflex Mount (TCRM V2). Both products are expected to arrive in the first half of 2026.
Hawke® Optics introduces the Vantage IR 1-4x20 Turkey Dot Scope in Mossy Oak® Bottomland, featuring an illuminated turkey-specific reticle for fast target acquisition and precise shot placement. The scope offers 1-4x magnification, four inches of eye relief, and multi-stage red and green illumination designed specifically for turkey hunting.
Holosun introduces the EPS-CORE, a new enclosed pistol optic for 2026 designed for duty and defensive firearms. Featuring a 3 MOA dot in a fully enclosed 7075-T6 aluminum chassis, the optic protects against environmental debris while maintaining reticle clarity in variable lighting conditions with Shake Awake technology.