Steiner eOptics unveiled the M830rc X LRF 1535nm laser rangefinder binocular with seamless A.T.A.K. Battle Management System connectivity. The Germany-made device enables operators to instantly transmit lased target data including bearing, distance, and elevation to shared digital maps, eliminating manual data entry and human error in time-critical operations.
ZeroTech Optics has released the Vengeance 1-6x24 LPVO in Flat Dark Earth finish, featuring a 1-6x magnification range with illuminated RAR reticle and second focal plane design. The scope is designed for hunters, recreational shooters, and modern sporting rifle owners seeking fast target acquisition and precision at extended distances.
Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
Leupold & Stevens, Inc. announced the launch of its new LCO Pro F2 red dot sight, featuring a professional-grade optical system with premium aspheric lens technology, four reticle options, and Motion Sensor Technology extending battery life to 30,000 hours. The sight is designed, machined, and assembled in Leupold's Beaverton, Oregon factory.
ZEISS introduces the V3 riflescope line, featuring six models designed for North American hunters with 90% light transmission, compact lightweight design, and pricing from $299.99 to $949.99. Available mid-August 2026 through authorized retailers.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Leupold & Stevens, Inc. announced three new illuminated reticles for its Mark 4HD riflescopes: Illum. PR2-MOA, Illum. PR2-MIL, and Illum. PR3-MIL, available in 6-24x52 and 8-32x56 configurations. The scopes feature Motion Sensor Technology and ZeroLock systems, designed for competition, hunting, and professional use.
Zanders announced the addition of Infitac Thermal Pistol Sights to its optics lineup. The Infitac Fast Mini Series includes the FML 19 and FMP 13 models, featuring advanced thermal imaging technology optimized for handgun applications with multiple reticle options and 60 Hz refresh rates.
Meprolight® introduced a limited-edition Tru-Vision™ SR red dot sight commemorating America's 250th Anniversary, featuring an engraved protective hood with the Liberty Bell and "Freedom Still Rings." Available exclusively through Optics Planet and EuroOptic, the optic combines patriotic styling with rugged reliability and includes a standard black replacement hood.
Vortex Optics released a limited-edition Diamondback HD 10x42 Patriotic Binocular to commemorate America's 250th anniversary. The binocular features patriotic blue rubber armor, a commemorative focus wheel, and a special Glasspak harness, available through EuroOptic at $249.99 MAP.
Hawke Optics announces the Vantage HD 30 SF riflescopes featuring System H2 optics, 30mm chassis, and advanced turret systems at affordable prices. Available in 4-16x50 and 6-24x50 magnifications with multiple reticle options and illumination, backed by Hawke's No-Fault Lifetime warranty.
ATN Corp announced the launch of the Odin 6 MFT, a 6th generation multi-functional thermal optic that operates as a handheld monocular, helmet-mounted viewer, thermal clip-on, and weapon-mounted sight. Available in 320 and 640 sensor configurations with detection ranges up to 1,700 meters, the device features SharpIR AI-enhanced imaging and up to 8 hours of battery life.
Leupold & Stevens, Inc. announced a limited-edition Mark 250 Riflescope Package exclusively through Scheels to commemorate the U.S. Semiquincentennial. Only 250 custom scopes featuring the Mark 5HD 2-10x30 riflescope with CMR-MIL reticle and Betsy Ross flag design are available, sequentially numbered 001-250.
Leupold & Stevens, Inc. announced the launch of its new BX-2 Timberline HD binocular line, featuring a roof prism design with Advanced Optical System for superior light transmission and resolution. Available in 10x42 and 12x50 configurations, the waterproof and fogproof binoculars are designed for recreational sportsmen and sportswomen seeking fine detail visibility.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
Meprolight® offers self-illuminating tritium-powered handgun sights including the Mepro Hyper-Bright™, Mepro Tru-Dot®, and Mepro FT Bullseye™ systems designed for defensive shooters. These sights provide enhanced visibility and faster target acquisition across various lighting conditions and are compatible with popular handgun models from Glock®, SIG Sauer®, Smith & Wesson®, and other manufacturers.
Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.
C&H Precision and Dave Nash (22Plinkster) announced a multi-year partnership to co-develop an exclusive 22Plinkster Signature Optic line for rimfire, hunting, and recreational shooting markets. The partnership leverages Nash's credibility in the rimfire community with C&H's engineering and manufacturing capabilities.
Hawke Optics announces the redesigned Vantage HD 30 riflescopes featuring System H2 optics with 11-layer multi-coating and improved clarity. Available in three models with various reticle options, these scopes include Zero-Stop turrets, illuminated reticles, and Hawke's No-Fault Lifetime warranty.
ZeroTech announced the Green Dot Trace H.A.L.O Reflex Sight, featuring a 3 MOA green aiming point for enhanced visibility in bright conditions. The enclosed H.A.L.O design offers durability with 7075 aluminum construction, shake-awake technology, and up to 50,000 hours of battery life.