EVENTS

Shell Tech, the ammunition branch of Shell Shock Technologies, announced the second annual Legends & Heroes Shootout for March 20-21, 2026, in South Florida. The event now includes the Navy SEAL Foundation as a beneficiary alongside K9 Heroes 4 Heroes, with a $50,000 fundraising goal and participation from MLB legends including Adrian Beltre, Albert Pujols, and Max Scherzer.

Safari Club International, Safari Club International Foundation, and Texas Trophy Hunters Association partnered with Outdoor Tomorrow Foundation to present wildlife conservation and hunting education at the Outdoors Extravaganza on January 9th, bringing 200 youth participants to learn about sustainable hunting practices and conservation.

European American Armory will showcase its latest firearms at the Camfour 2026 Dealer Show in Fort Worth, Texas on January 10–11. EAA Corp. will feature new Witness2311 Series products and Balikli Firearms at Booth 18, with Chase Duffey, EAA Director of Sales, available to discuss upcoming initiatives.

Gearfire will showcase archery-focused solutions at the 2026 ATA Show in Indianapolis (January 7-8). The company is expanding capabilities to address long-standing technological gaps for archery retailers, offering turn-key eCommerce, a curated product catalog, and distributor integration services.

The DSC Convention & Sporting Expo will be held February 6-8, 2026, at the Georgia World Congress Center in Atlanta. Media members can pre-register for credentials and access a dedicated pressroom with amenities. The event features over 600 exhibitors and raises millions for conservation, education, and advocacy initiatives.

Orchid, a leading FFL technology provider, will exhibit at the 2026 Camfour Dealer Show January 10–11 in Fort Worth, Texas. Specialists Toni Hendrickson and Cami Gemini will demonstrate Orchid's integrated POS, eCommerce, compliance, and inventory solutions. Attendees can enter to win up to $5,000 in software credits at Booth #13.

Swhacker Broadheads revealed three new 2026 models at ATA in Indianapolis: the #307 mechanical 2-blade, #311 fixed 3-blade, and #316 universal practice points. Director of Operations Randy Groff and engineer Rick Forrest highlighted innovations including Blade-Lock Technology and improved durability features designed for precision hunting performance.

Liberty Ammunition will showcase its latest ammunition lineup at the 2026 Camfour event on January 10 & 11 in Fort Worth, Texas. New products include Bear Country, SPIKE, and several new rifle calibers. CEO Gary Ramey highlights Liberty's superiority and dealer support materials at Booth 22.

Celerant Technology is sponsoring and exhibiting at ATA 2026, powering the pop-up shop with its Cumulus Retail software for the fifth consecutive year. The system integrates STAR Micronics' mPOP hardware and WorldPay's mobile payment processing to create a seamless checkout experience for archery dealers.

Ol'man Outdoors will exhibit at the 2026 Archery Trade Association Show in Indianapolis, January 6-11, 2026, at booth #1341. The company will showcase its hunting and outdoor equipment lineup, including its patented treestand systems and safety products.

Barnett will showcase its 2026 product lineup at the Archery Trade Association Trade Show on January 7-10, 2026, at the Indiana Convention Center in Indianapolis. The company will feature expansions to its Raptor, Wildcat, and XPX series crossbow lines at Booth #2047 and S16.

Millennium Treestands is showcasing its 2026 product line at the Archery Trade Show (ATA) in Indianapolis, January 6-11, 2026. The company, part of Millennium Outdoors, will display innovations in treestands and outdoor gear at booth #1347.

Kinsey's is hosting its Dealer Show February 19-21 at Lancaster County Convention Center with enhanced pricing, flexible payment terms, and ACH discounts. The event features live entertainment from Nate Hosie, host of HeadHunters TV on the Outdoor Channel, celebrating dealer partnerships with industry camaraderie.

The Archery Trade Association announces the return of the Archery & Bowhunting Supershow on January 9–10, 2026, at the Indiana Convention Center in Indianapolis. Mossy Oak will be showcasing its latest patterns and products and attendees can meet representatives, explore Mossy Oak brand partners' merchandise, and gain insight into how the brand supports the hunting and outdoor community.

WE Knife will showcase its latest innovations at the Archery Trade Association Show from January 7-10, 2026, at the Indiana Convention Center in Indianapolis. VP Marketing & Business Development Seth Ercanbrack invites dealer partners and enthusiasts to visit Booth #1965 to explore the company's award-winning product portfolio.

Flambeau will exhibit in booth #528 at the 2026 Archery Trade Association Show on January 7–8 in Indianapolis. The company will showcase protective cases, storage solutions, and field-ready accessories at booth #528, connecting with dealers and industry partners.

Zaffiri Precision will showcase its entirely refreshed product lineup at SHOT Show 2026, to be held Jan. 20 – 23, 2026, at the Venetian + Caesars Forum in Las Vegas. For the first time in Zaffiri Precision’s history, it will also officially introduce three new complete pistols at Booth 72755.

It’s almost time to go nuts, or acorns, for the Arkansas Game and Fish Commission’s annual statewide squirrel hunting competition, The Umarex Big Squirrel Challenge. Now in its fifth year, this celebration of the bountiful bushytail has become a favorite January event for families across The Natural State.

Avient Corporation will present its latest innovations for the shooting sports industry at the SHOT Show Supplier Showcase, January 19–20, at the Venetian Expo in Las Vegas. Among the highlights is Avient’s Composite Heat Release technology, a patent-pending solution developed to improve firearm barrel performance.

The Wild Sheep Foundation salutes its industry and conservation partners for sponsoring the Foundation's 49th annual SHEEP SHOW Convention and Expo. The event will be held in Reno, NV, from January 22 to January 24, 2026.