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WEDNESDAY, SEPTEMBER 17, 2025

- ACQUISITIONS -
Fortified Equity has announced its acquisition of AVID, the Florida-based performance lifestyle brand rooted in fishing, hunting, and outdoor adventure. Alongside the acquisition, Pete Angle has been named Chief Executive Officer, bringing a fresh vision to expand the brand’s presence in the outdoor and fashion markets.
- ARCHERY -
The Barnett® XP405 continues to be a top choice for hunters looking for a powerful, lightweight, and affordable crossbow that will last for seasons. Equipped with Barnett’s cutting-edge technology, the XP405 offers a range of advanced features that elevate the standards in archery.
- AWARDS -
Evolution Outdoor is proud to announce Can-Am Sales Group, LLC as the recipient of its 2025 Sales Agency of the Year award.
The Arizona Game and Fish Commission announced the recipients of the 2025 Commission Awards at its Sept. 5 meeting in Eagar, Ariz. The awards recognize Arizonans who have contributed significantly to the conservation of the state’s wildlife, its outdoor heritage, and the mission of the Arizona Game and Fish Department.
- BIRDING -
Indiana Audubon has completed installation of a new Motus Wildlife Tracking System tower at Fort Harrison State Park, expanding Indiana's growing network of towers that help track the incredible journeys of migratory birds and other wildlife.

- EVENTS -
Beretta USA will be on-site at the 2025 IDPA National Championship taking place September 18-20, 2025 at the Mission 160 Range in Whitewright, Texas, with a demo bay, side match and product highlights for a hands-on experience.
- FISHING TOURNAMENTS -
Boar Products recognizes the impressive performance of Christian Greico, a sponsored angler, at the Major League Fishing Toyota Series Event on the Potomac River, held September 11–13, 2025.
- GRANTS -
Whitetails Unlimited is a steadfast supporter of the Second Amendment, hunter rights, and promoting the sport of regulated hunting. Last fiscal year WTU issued grants totaling more than $1,747,788 in support of various initiatives our the Preserving their Hunting Tradition program.
- HUNTING -
The Arizona Game and Fish Department (AZGFD) is accepting applications for 2026 hunt permit-tags issued through the draw process for spring turkey, javelina, bison, and raptor capture. Deadline is 11:59 p.m. (Arizona time) Tuesday, Oct. 7, 2025.

Nebraska Game and Parks has some reminders for hunters who will take to the field in search of a bird for the season, which runs Oct. 1-Nov. 30.
Utah’s northern zone youth waterfowl hunt takes place on Saturday, Sept. 20 and is the first waterfowl hunt of the state’s 2025-26 season. While many hunters are prepared with decoys, dogs and ammunition, some may not be as prepared to recognize and avoid harmful algal blooms and harmful algae mats currently found on some huntable Utah waterbodies.
- INDUSTRY -
Dead Air is excited to welcome Amber Smith as the newest member of their Operations team. Amber will lead their Demand Planning efforts and provide key support in Business Intelligence and data analytics across the company.
CZ-USA announces the addition of Chris Sprangers as its Director, Marketing. Chris brings nearly 20 years of experience in marketing and brand strategy within the outdoor industry. Most recently, he served as Managing Partner and Director of Outdoor Brands at North House Outdoor.

Steelhead Outdoors has joined the Association of Great Lakes Outdoor Writers (AGLOW) organization. Steelhead Outdoors entered the market in 2016 with its state-of-the-art Nomad and Recon Tactical modular gun safes sold online.
- OPTICS -
Leica Sport Optics USA announces a new partnership with OLLIN. Launching on Monday, 15 September 2025, this collaboration introduces two new products: the OLLIN Snapshot Spotter Adapter (MSRP $134.99) and the OLLIN Snapshot Bino Adapter (MSRP $114.99). Both adapters require use of the OLLIN SNAPCASE (MSRP $44.99), a custom smartphone case with integrated magnetic alignment.
- ORGANIZATIONS -
The Congressional Sportsmen’s Foundation (CSF) announced that Alyssa Gay has joined the organization as Director of Marketing and Communications. Alyssa is a strategic communications leader with more than eight years of experience advancing mission-driven organizations through innovative marketing, advocacy, and stakeholder engagement.
With the seemingly endless attacks on Americans’ constitutional rights across the country, the Second Amendment Foundation (SAF) is urging all Americans to celebrate Constitution Day by continuing to defend the Second Amendment.

- PRODUCT NEWS -
Shell Shock Technologies announces the release of its newest premium ammunition: Shell Tech™ 308 NAS3™ PROGRADE Ballistic Tip Ammo. Built with the trusted Nosler® Ballistic Tip® projectile and SST’s advanced NAS3 casing technology, the 308 NAS3 PROGRADE provides the consistency and precision that gives hunters confidence with every shot.
Custom & Collectable Firearms introduces the Kimber 1911 “El Rey.” This limited-edition series, chambered in .45 ACP, is available in just 380 sequentially numbered pieces. Its rose gold slide, engraved with “El Rey,” pairs seamlessly with a matching frame, creating a warm, regal finish.
Sierra Bullets expands its MatchKing-X (MKX) line with the launch of the 7mm 175-grain HPBT MatchKing-X, now available online and at retailers nationwide. Modeled after its MatchKing counterpart, this addition stands out as a natural match for the 7mm PRC.
TrueTimber is excited to introduce new Tekari ground blind offerings, now available both in-store and online at Walmart.

MDT announced that the TIMBR CORE Rifle Stock and CORE Bottom Metal are now available for the Remington 700 Short Action. The TIMBR CORE blends the warmth and aesthetics of a traditional sporter-style wood stock with modern precision engineering, featuring an integrated micro aluminum chassis and adjustable length of pull.
- SCHOLARSHIPS -
Hillsdale College announces that Madeline Corbin, Luciana Kern, and Marin McKinney have been awarded the Ladies for Liberty Shooting Scholarship, a half-tuition scholarship reserved for female students who are members the Hillsdale College Shotgun Team.
- SPONSORSHIPS -
The National Rifle Association of America (NRA) announces Daniel Defense as an official sponsor of the 2025 NRA World Shooting Championship, returning to Camp Atterbury, Indiana, from September 30 to October 4, 2025.
SHOT Show® Industry Day at the Range announces Reptilia as a Supporting Sponsor of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.

- STATE AGENCIES -
Montana Fish, Wildlife & Parks is seeking public comment on the following proposals and environmental assessments (EA). For more information, including how to submit comments, click on the link provided or visit fwp.mt.gov/public-notices.
The Governor’s Office is now accepting applications to fill an upcoming vacancy on the Arizona Game and Fish Commission. Residents knowledgeable and passionate about Arizona wildlife and conservation in eligible counties are welcome to apply.
- STATE PARKS -
Nebraska Game and Parks Commission educators have scheduled interesting and engaging events for the curious in October. Don’t forget to purchase a vehicle park entry permit to enter the state parks, except one is not required to park in the Schramm Education Center parking lot.
- TELEVISION -
This Week on Shooting USA, it’s a gathering of more than six hundred kids ages eight to fifteen from around the country, all with elite level marksmanship skill at the Daisy BB Gun Nationals 2025 from Rogers, Arkansas.

From the studios of MeatEater, Outdoor Channel announce the premiere of Our Way of Life, a new series debuting on September 29 at 8 p.m. ET. Hosted by Tlingit Nation member Heather Douville, the series offers an intimate look into the cultural, hunting, and culinary practices of the Tlingit people.
- WILDLIFE -
The Wyoming Game and Fish Commission voted to recommend consideration of the entire Sublette Antelope Migration Corridor for designation to the Governor, including the East of Farson and the Red Desert segments.
Montana Fish, Wildlife & Parks has confirmed the presence of the fungus that causes white-nose syndrome on two bats captured at Libby Dam in Lincoln County. The detection at Libby Dam is concerning because this is the first detection west of the Continental Divide in Montana, and Libby Dam is one of Montana’s largest known maternity roosts.

 

Pontoon boats are among the best sellers in boating, but even they slow down as fall approaches—which means it’s a great time for buyers. (Regency Boats)

The leaves are starting to turn, the nights are cooler and the geese are winging south. It’s a time when many boaters are beginning to haul out their rigs and winterize their engines. 

In “Scandimerica”, most boaters will soon put their open water boats in mothballs and break out their ice shanties, while across the South, the millions who fish all summer are now headed to the woods to hunt all winter. And the kids are all back in school—no more blasting around the lake on PWC’s or bouncing along behind the pontoon on a tube.

In other words, it’s a great time to buy a boat.

Just when most boaters no longer want to go boating, hundreds of used rigs start showing up on BoatTrader and other sites—and retail sales outlets offer the best deals of the year as they feel the pressure to move unsold 2025 inventory before the fall boat shows create a buzz for 2026 models.

Whether you’re after a fishing boat, a pontoon, a personal watercraft, or a wake-surfing machine, fall may be the best time of year to shop.

Why Fall Is Prime Buying Season

Fall is time for dealers to slash margins so you can pressure them to cut their prices to the bone—they’d a lot rather sell a floor model for a modest profit than have to store it all winter. And manufacturers may help out with perks such as extended warranties, free add-ons, or attractive financing. Even if your boating season is ending, purchasing now allows plenty of time for customization, rigging, and delivery before spring 2026.

For anglers, fall is prime time to lock in a serious fishing machine before next year’s tournament season. Aluminum fishing boats—brands like Lund, Tracker, and Crestliner—often carry hefty rebates this time of year. Fiberglass bass boats from Skeeter, Ranger, and Bass Cat are likewise discounted, particularly models with last season’s electronics or outboard configurations.

Fishing boats can offer some excellent deals in fall, especially in the North where “hard water” season is not far off. (Tracker Marine)

Saltwater anglers also stand to save. Bay boats and offshore center consoles, especially mid-size models under 26 feet, tend to stack up on dealer lots. Because outboard manufacturers such as Yamaha, Mercury, and Suzuki launch new engines every few years, dealers want to unload boats with “last year’s” motors before buyers hold out for the latest release.

Note that if you’re buying a fish boat, you might be able to wrangle some perks in the electronics as a sweetener to do the deal. Dealers sometimes throw in upgraded sonar/gps, trolling motors, or shallow-water anchors like Power-Pole or Talon at cost when clearing out inventory.

Pontoons: Comfort at a Discount

Pontoons remain one of the hottest categories in boating, with their mix of comfort, versatility, and easy handling. But because manufacturers constantly update layouts and upholstery options, 2025 models will soon look “last season” in showrooms filled with refreshed 2026 designs.

That creates an opportunity for families and weekend cruisers. Buyers can often negotiate steep discounts on popular models from Bennington, Barletta, and Harris, especially those with standard 115- to 150-hp engines. If you’ve always wanted to bump up to a tri-toon with more horsepower and considerably more speed, fall may be the moment to do so without breaking the bank.

Storage can sometimes be negotiated, too. Some dealers might store your pontoon indoors for the winter as part of a fall purchase agreement, so you won’t have to take delivery until spring.

PWC’s: Fun for Less

Personal watercraft (PWCs) such as Sea-Doo, Yamaha WaveRunner, and Kawasaki Jet Ski are often impulse buys in summer, but the real bargains appear once September arrives. Dealers that stocked up heavily in spring may still have a row of unsold units by fall.

PWC’s are boating’s best-sellers due to their affordability and family orientation—and now is prime time to buy one for the best price of the year. (Yamaha WaveRunner)

Since PWC models evolve quickly with new colors and electronics each year, even a leftover 2025 can feel like a deal compared to a pricier 2026 model with only minor tweaks. Extended warranties are common incentives, and some dealers will even include trailers or cover packages.

Water Sports Boats: Wake and Surf Savings

Wakeboard and surf boats are the crown jewels of water sports, often carrying six-figure price tags. But fall is the best time to shave tens of thousands off MSRP. Brands like Malibu, MasterCraft, Supra, and Nautique typically debut their next-generation tech and hull tweaks at major fall shows. Dealers know buyers may hold out for the latest innovations, so they’re extra motivated to move the “current” models.

This category also sees strong trade-in activity, with owners upgrading every few years. That means both new and gently used 2025 models hit the market in fall. If you’re ready to surf endless waves behind your own boat, the next few months may deliver deals you won’t see again until next year’s off-season.

Timing and Strategy

Walking into a dealership in October or November, you’re in the driver’s seat. Boat shows create extra urgency: sales managers want clean books before hauling boats to events in Miami, Chicago, or Fort Lauderdale. If you’re serious about buying, come prepared with financing pre-approval and be ready to sign quickly when the right deal appears.

Another strategy is to target boats with unpopular color schemes or floorplans. While they may not be showroom darlings, they often come with steep markdowns—and once you’re on the water, no one cares about the accent panel shade.

The Bottom Line

Fall may feel like boating’s finale across much of the nation, but for buyers, it’s the opening bell. With 2026 models stealing the spotlight, 2025 inventory becomes negotiable, and dealers are eager to move product before winter. Whether you’re fishing, cruising, carving waves, or zipping across the lake on a PWC, now is the time to find a boat that fits your lifestyle—and your budget.

— Frank Sargeant
Frankmako1@gmail.com

 
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