To better cover SHOT Show 2023, we have combined our Outdoor, Shooting and Tactical Wires into consolidated daily editions. Yes, “editions” -we will be sending Morning and Afternoon editions from Tuesday, January 17 through Friday, January 20. On Monday, January 23 we will publish a single combined edition, wrapping up the industry’s largest trade event.
The 45th Shooting, Hunting and Outdoor Trade Show, owned and operated by NSSF, was held last week with more events and exhibit space than ever before. Strong attendance, enthusiastic buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in one of the top-rated SHOT Shows to date.
Fore Runner Brand Feeds, LLC announced that they have acquired ownership of the Monster Meal brand of wildlife feed and attractants. Fore Runner is a Council Bluffs, Iowa based company with decades of experience in the hunting, real property, and real property management sectors.
Around 82 archers from across the state of Michigan gathered in Stanton, Michigan at the Central Michigan Sportsman’s Club for the second Michigan S3DA Indoor regional of the 2023 competition season.
The results are in for the Civilian Marksmanship Program’s first rifle and pistol League Matches. The CMP’s League Matches were introduced in early 2022, featuring Outdoor Pistol, Highpower Rifle and CMP Games Rifle events.

- GEAR -
The original Assault Systems tactical rifle cases are made in the USA and built to last a lifetime. These soft rifle cases are constructed with 1000 denier nylon, thick foam padding, full-length YKK zippers, and heavy-duty hardware.
Henry Repeating Arms is proud to announce the promotion of Geoff Ader to Chief R&D Engineer. Starting as an intern in 2017, Ader has risen through the ranks demonstrating creativity and technical engineering knowledge along the way.
- JOBS -
Kinsey’s seeks candidates for a full time Sales Representative to work from the Mount Joy, PA location. This position is an hourly base + uncapped commission role with a full benefit package.
Kinsey's is seeking a Brands Sales Representative. The primary objective of the Brands Sales Representative is to increase sales of Kinsey’s Inc. private label brands & OEM through the implementation of multi-channel strategies.

Kinsey's is seeking a Supply Chain Manager. The Supply Chain Manager will operate in a leadership capacity by overseeing the Procurement & Logistics Analyst and Customer Service & Event Coordinator.
Shadow Systems has announced the release of their CR920P, a 9mm subcompact pistol with an integrated compensator -- which fits in holsters made for the GLOCK 48. The built-in patent pending compensator does not make use of a threaded barrel, instead it uses a self-locking, self-indexing method of attachment.
MDT announced the launch of their new SRS-X Elite Buttstock Weight. This weight is designed to fit the new MDT SRS-X Elite buttstock, found on the MDT ACC Elite. It will add about 0.75 lb to the rear of the rifle.
NSSF praised Texas Republican Attorney General Ken Paxton’s determination that Citigroup’s antigun discriminatory policies of refusing to conduct business with Constitutionally-protected firearm businesses violates state law.

Turkeys For Tomorrow is helping restore turkey populations in Tennessee by contributing $17,500 to an ongoing research project.
"Barnsley Resort, a 3,000-acre getaway, is a playground for outdoor lovers—including quail hunters who journey here to experience well-trained pointing dogs as they fulfill the promise of their genes—that is, to find and point coveys of bobwhite quail."
Collecting shed antlers from many big game species, including deer, elk and moose, is a popular pastime in Utah. But before you head outdoors to collect shed antlers during the next few months, you are required to complete the Utah Division of Wildlife Resources’ Antler Gathering Ethics course.
The Nebraska Game and Parks Commission approved grant awards for the Land and Water Conservation Fund Stateside Assistance Program and the Recreational Trails Program at its meeting Jan. 20 in Lincoln.

The Wildlife and Freshwater Fisheries Division of the Alabama Department of Conservation and Natural Resources has designated Saturday, February 4, 2023, as the second of the 2022-2023 hunting season’s Special Youth, Veteran and Active Military Personnel Waterfowl Hunting Days.
Chef Yia Vang is ready to chase, harvest, cook and eat all the crazy creatures that have overstayed their welcome in the Outdoor Channel new original series Feral continuing Monday nights during the "Taste of the Wild” block at 9 p.m. ET.
This week, Keith Warren joins up with Record Rack and Trinity Oaks for an event known as “Bucks for The Brave,” an annual event dedicated to showing appre-ciation for our military and first responder veterans.
World Fishing Network's Reel Bass Mondays, beginning at 6:00 p.m. ET, features several bass competition series, from Ultimate Match Fishing to Major League Fishing Cups.


After a week with lots of walking, talking and long days, it’s a bit of a shock to be sitting in a quiet office looking at a blinking cursor on a blank page. Especially when the rest of the desk is covered in receipts, notes, business cards and the inevitable stack of paper I swore I wasn’t bringing home this year.

SHOT Show takes all the preparations for your year, tosses them into a blender, adds a massive amalgam of new ideas, new products, new contacts; then tosses in a dash of cold reality -there’s no way to see it all, walk it all, or report it all. Then -bang- it all ends on Friday afternoon.

As the ephemeral nature of circuses (and trade shows) was once described: “ A dog barks. A baby cries. And the circus moves on.”

You never catch up. You can only hope to hold on.

This SHOT Show, like all that preceded it, was unique. It’s true flavor we won’t really taste until later in the year. But it’s safe to say not everyone left happy. I’ve spoken with several smaller companies who arrived with great expectations, then departed with zero orders. That’s a bitter disappointment, but any of us who have started a business from ground zero realize that the Oak Ridge Boys were correct when they sang “where the sun always shines, there’s a desert below…” It’s hard to appreciate the view from the summit it you’ve never looked at it from down in the valley.

Hopefully, the ones who are struggling this week will have better weeks ahead. But the fact is that when 2,500 exhibitors are clamoring for attention, not everyone will get the outcome they’re seeking, even when there are 52,000 potential opportunities.

Time, distance and and interest guide attendees at SHOT. The three don’t always align to the benefit of everyone. Fortunately for the disappointed, a smaller than anticipated SHOT outcome doesn’t mean failure. It may be the reality that leads to a needed, but otherwise unrecognized, refocusing of a business.

It’s also a reality that the connections made before or after the exhibition floor closes can sometimes be the catalyst that brings success. SHOT 2023 didn’t lack for those, with after hour events that revived tired feet, recharged thirsty throats and even brought the opportunity to kick back at a music event with rock-and-roll legends. The All-Star Jam concert was a big hit-and brought even more of the Las Vegas atmosphere to SHOT Show.

Shot After Dark might sound like a plot for another film noir Las Vegas mystery, but it wasn’t. It was the NSSF realizing that being all work and no play makes a four day event unnecessarily difficult. Chatter on the floor made it obvious that plenty of attendees appreciated the opportunities.

SHOT Show was also the coming out party for an international company with a new, decidedly All-American segment. Nioa Group, an Australian global munitions company announced it’s acquisition of Barrett Firearms during SHOT Show, and that announcement sent ripples across the industry.

For some, the idea that Barrett Firearms, the company known for two things- long-range, shoulder-fired rifles and an unflinching stand against any government group that would deny the same arms to citizens it used to equip its law enforcement was heresy.

After all, Barrett and it’s founder/leader Ronnie Barrett steadfastly refused to do business with California law enforcement -and any other state/municipality that told its citizenry it couldn’t have the same kinds of weapons their police did.

We wondered the same thing. So we went looking for answers-and found them.

Ronnie Barrett (left) and Robert Nioa (right) aren’t just business acquaintances. They’re businessmen who look at their coming together under a common umbrella as an alignment of common values in business and family. Photos from Barrett Firearms and Nioa Group with permission.

On Thursday, I spent time with Ronnie Barrett, and Robert Nioa, the eponymous names behind the two companies. What I discovered was there was far more in common between the two than there were differences.

In my initial conversation, Ronnie Barrett explained that there were times when the federal “death tax” made it impossible for a prudent parent and grandparent not to think about how to protect their legacy from excessive taxation. Failure to do that kind of planning, he explained, was why many family businesses were sold after the owners’ deaths because the tax burden was simply impossible to meet.

“Say a company’s theoretically worth $100 million,” he explained, “when the owners die, the inheritors can find out they owe $40 million in ‘death taxes’ -that’s too-big a number for anyone to pay within the federal timeline. They’re either forced to sell, or pushed into terrific debt.”

That, he told me, wasn’t something he was willing to allow to happen at Barrett, and the driving force of the initial conversations between the two groups.

“We have had a longstanding relationship with Nioa, and we have a lot in common.”

How much common ground they actually share was brought home in my follow-on conversation with Robert Nioa.

Yes, Nioa is a global munitions company, with business interests that range from artillery shells to missile defense systems. But it’s also another family-owned business -this one celebrating its fiftieth anniversary this year.

“We’ve worked hard for everything we have,” Robert Nioa explained, “no one gave us anything. My father began in the back of a garage.”

That sounds like the start of another “American success story” doesn’t it? Yet, it’s the story of an Australian company that’s come from “very humble” beginnings to a position of prominence in its industry and country.

It wasn’t just the common business interests that brought the two companies together, it’s that up by the bootstraps story. A story shared by two families separated by a lot of geography, but not much difference in philosophy.

Throughout our lengthy conversations with the two of them, they demonstrated two common values: a steadfast business commitment to both growth and excellence, and an equally unshakable dedication to family.

They also indicated something that should make Murfreesboro, Tennessee, residents (like me) happy: there’s absolutely no intention to move Barrett anywhere. In fact, Nioa told me in no uncertain terms that he isn’t looking to move Barrett, he’s looking forward to growing it beyond what it is today. And, he says, “I love Murfreesboro. We’re not going anywhere.”

The conversation with the two of them was both informative and intriguing.

Those conversations are indicative of what you’ll be able to read in our new service, Q&A.

It’s launching shortly, and it is designed to bring you conversations and insight from interviews with business leaders from a variety of industries- including manufacturing, banking and business development.

In the meantime, there’s plenty more news from SHOT Show 2023 coming over the next few weeks.

All part of our promise to you: we’ll keep you posted.

— Jim Shepherd

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