BOTHELL, WA.  – BaseMap, Inc., creator of the BaseMap mobile and web hiking and outdoor activity GPS map app announces a strategic partnership with Blue Heron Communications (BHC), a full service, outdoor-specialty marketing and public relations agency.

Blue Heron, located in Norman, Okla., will serve as the day-to-day point of contact for all media inquiries related to BaseMap, Inc., and implement a host of marketing communications, social media and public relations efforts to educate end consumers and the media about the many features and benefits BaseMap brings to the backpacking, hiking, off-roading and all other outdoor communities.

BaseMap offers a comprehensive mapping solution for all outdoorsmen and women providing more than 700 layers of mapping information from hiking trails, 4x4 routes, wildfire information to private and public land boundaries. Mapping tools allow users to record location activity such as trail progress, miles traveled and elevation change as well as mark waypoints, create shapes and save photos. In addition detailed maps can be saved for offline use in areas where cell service is unavailable.

"We look forward to this new partnership and all it offers for strengthening our visibility in the marketplace," said Jeff Balch, owner and founder of BaseMap. "Blue Heron brings passion, creativity, experience and a track record of proven success - a perfect fit for our company goals and the launch of exciting new features to come.”

Blue Heron President Gary Giudice said, "We couldn't be more thrilled – BaseMap provides tools that are essential for anyone who enjoys the outdoors. The entire BaseMap team shares Blue Heron’s passion for and understanding of the outdoors, which equals a big win for end users. Go download this app today. You won’t regret it.”

BaseMap is available on iOS and Android platforms, and on their state of the art website, which also features tutorial videos and information on specific individual outdoor activities. 

For iOS download from the App Store here.

For Android download from Google Play here.

Follow BaseMap on Facebook, Instagram and YouTube.

About BaseMap

BaseMap originally came onto the scene in April of 2016 and offered a mapping and hunt planning application that was user friendly and ahead of its time. With years of dedication and attention to detail, the re-launch of this exciting brand is giving outdoorsmen and women exactly what they need. This is a way for everyone to have an affordable tool that will be essential to every step of every outdoor adventure. The updated product features nationwide coverage with hundreds of layers including nationwide private parcel names and boundaries, nationwide lakes and rivers, habitat range information, hiking trails and much more. BaseMap’s vision is to empower everyone to Own The Outdoors.
 

About Blue Heron Communications

Blue Heron Communications is a full-service, outdoor-specialty marketing and public relations agency. Staffed by highly active, passionate outdoorsmen and women with lengthy lists of professional successes in a wealth of communication disciplines, Blue Heron is highly involved in the fishing, boating, camping and conservation industries. Established in 1987, Blue Heron's clients include PRADCO Fishing, Ranger Boats, YakGear and a host of other industry-leading outdoor companies and brands. Learn more at www.blueheroncomm.com.