Majority of Hunters Believe Scent-Masking Products are Effective
FERNANDINA BEACH, FL. - One of the most debated topics in the hunting world is whether or not products that are geared to hide or mask human scent while hunting are effective, but a recent HunterSurvey.com poll is shedding new light on the topic. 88 percent of hunters believe scent control products are effective for their intended purpose, according to Southwick Associates, the leading market research and economics firm in the outdoor industry. Among those hunters, 51 percent use them.
So, which products are used the most? Scent control sprays, applied just prior to going to a stand or into the field, are the overwhelming favorite choice of today's scent-conscious sportsmen with 85 percent using them. Following directly applied sprays, the survey found these other products to be quite popular:
- Scent-Control Detergent and Dryer Sheets, 71 percent
- Scent-Control Hygiene Products, 54 percent
- Scent-Control Hair Products, 47 percent
- Scent-Control Clothing, 28 percent
- Scent-Control Bags or Containers, 27 percent
Field wipes (20 percent), ozone products while hunting (4 percent), ozone products while stored (3%), and unspecified "other" items (2 percent) rounded out the survey results.
Among those hunters who don't use scent control products, the top reasons for taking a pass on them include: the belief that they do not work (42 percent), cost (21 percent), prefer the challenge of hunting without them (10 percent) and lack of product awareness (4 percent). More than 32 percent of respondents cited "other reasons," including not needing scent control for species, such as waterfowl and wild turkeys.
"This survey may not settle the debate on the effectiveness of these products in managing scents, but it does show the majority of sportsmen do believe in them and in fact use them to gain an edge in the field," says Cody Larrimore, research analyst at Southwick Associates, which designs and conducts the surveys at HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.
To help improve, protect and advance hunting, shooting and other outdoor recreational activities, all sportsmen and sportswomen are encouraged to participate in the bi-monthly surveys at HunterSurvey.com, ShooterSurvey.com and/or AnglerSurvey.com. Participants who complete the surveys are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.
Contact Donna Leonard