Select Phantom Lures Will Include Pro-Troll EChip

Ramsey, MN – Phantom Lures, widely known for its design and manufacture of tournament-winning muskie lures and innovative walleye and bass crankbaits, is excited to announce their exclusive partnership with Pro-Troll.

Beginning in 2018, select baits from Phantom Lures will incorporate the Pro-Troll E-Chip. New fresh water styles and finishes will be available to cover any angler who wants to catch trout, salmon, bass, walleye and muskie.

"This exclusive partnership with Pro-Troll is very exciting for all of us at Phantom Lures, it furthers our commitment to growing the Phantom Lures brand," stated Phantom Lures Co-Owner, Roger Neilson, Jr. "The technology that Pro-Troll offers with their EChip is remarkable and when combined with our Phantom Lures, it is sure to put more fish in the boat."

The EChip from Pro-Troll is the world's first microchip designed to go into a bait and replicates the voltage discharged by the nervous system of live bait. It has been scientifically and practically proven to attract more and bigger fish.

"Pro-Troll is pleased to enter into this exclusive partnership with Phantom Lures," commented Dick Pool, President and Founder of Pro-Troll . "Their baits and brand are well known within the muskie world and their presence in the walleye and bass world continues to grow. We look forward to integrating our EChip into their popular line of baits."

The entire line of Phantom Lures can be found at www.phantomlures.com. In addition, you can view the baits in action on the phantom lures video page. Here you will find underwater video showing the baits in use, with commentary and feedback from former touring walleye angler and co-owner of Wired2Fish, Scott Glorvigen. Stay connected with Phantom Lures via their social media channels, facebook.com/Phantom-Lures and on Instagram (phantom_lures) and via the #BelieveInGhosts and #BIG .

For media information please contact: jack@providencemarketinggroup.net.

About Phantom Lures:
Since 1996, Phantom Lures has built a strong and loyal reputation in the muskie fishing industry by making excellent, custom, quality baits that are used by first time fishermen, guides and tournament anglers. Our tournament –winning baits produce actions that put trophy fish on your line, leaving you with great pictures and lifelong memories. For more information about Phantom Lures, visit PhantomLures.com or call 763.951.2902.

About Pro-Troll:
Founded in 1978, Pro-Troll Inc. creates and markets innovative fishing and marine products and is a leading developer of technology-driven fishing tackle. Its proprietary fish attraction device, The patented EChip, replicates in lures the electrical nerve discharge of bait. Pro-Troll sells its technology and products globally in the U.S., Scandinavia, Germany, Australia, New Zealand, France, Russia and Canada. Pro-Troll is privately held and is based in the San Francisco, California area. The company has factory representatives around the world.