Fountain Valley, CA — SureFire, LLC, manufacturer of the world's finest and most innovative illumination tools and tactical products, announced today that it has started a comprehensive program to streamline its operations, refine its product offerings, and cut overall expenditures, which regrettably includes the reduction of its workforce. The company notes a drop in U.S. Military spending as the primary reason for these painful but necessary steps.
Dr. John Matthews, CEO and founder of SureFire said, "We had to make some difficult decisions to layoff some very good people. SureFire ramped up to meet the demands of our military but we must "right-size" now that military spending has declined." Matthews continued, "SureFire will continue to provide military, law enforcement, and consumers with industry-leading products with unmatched quality and our lifetime guarantee. Products built to help keep our customers safe and secure."
The company notes that their product mix is more ambitious and innovative than ever. This includes several groundbreaking suppressors like the SF Ryder 9 and the new whisper-quiet SOCOM300 SPS as well as illumination products like the auto-adjusting P2X Fury® flashlight with IntelliBeam™ Technology (launched last week) and the highly anticipated ultra-compact XC1 that will launch later this summer. All these products and about a dozen more were announced at SHOT Show 2015. Many have started to ship—and the initial consumer response has been strong. There is much more to come this year including a totally revamped line of dual-spectrum V-Series lights and a new low-cost polymer-bodied 2211X WristLight that costs nearly two-thirds less than the original all-aluminum model! Stay tuned.
About SureFire
Located in Fountain Valley, California, SureFire, LLC is the leading manufacturer of high-performance flashlights, weapon-mounted lights, and other tactical equipment for those who go in harm's way, or anyone who demands the ultimate in quality, innovation, and performance. SureFire illumination tools are used by more SWAT teams and elite special operations groups than any other brand. SureFire is an ISO 9001:2000-certified company.
Press Contact:
Joe Houser
714-545-9444 x2364
jhouser@surefire.com
