Arctic Ice, manufacturer of high performance cooler panels is proud to partner with Jax Outdoor Gear at 1200 North College Avenue, Fort Collins, Co to bring their innovative product offerings to outdoorsmen and women in northeastern Colorado.

Arctic Ice manufactures three series of high performance freezer panels designed to keep coolers at specific, pre-defined temperature ranges. These panels provide the avid outdoorsman or soccer mom a way to keep their coolers cold (Alaskan Series), colder (Chillin' Brew) or frozen (Tundra Series) without the mess or waste of ice. The panels are also dishwasher safe and designed to last a lifetime.

"We are excited to be a part of the Ft. Collins' Jax Outdoors line up this year. It is always great to be recognized by an organization of their stature and offered to their quality conscious local and website customer base," noted Brian Robinson, Vice President of Sales.

Jax Mercantile began in 1953 as humble structure built on the edge of the Dreher family pickle farm bordering Highway 287 in north Fort Collins. The Dreher boys sold military surplus items they purchased after attending a government sale. Thirty-three years later, Jim Quinlan purchased Jax Surplus from the Dreher family and expanded the store to include more hunting, fishing, outdoor clothing, footwear, camping supplies, hardware, and added kitchenware, books and toys. Jax now has 6 locations in Colorado and Iowa.

Arctic Ice's three different brands include the Alaskan Series, Tundra Series and Chillin' Brew. Alaskan Series is designed to provide a long-term, constant 34°-40° refrigerator temperature in a cooler. The Tundra Series is designed to maintain a long-term, sub-frozen temperature - perfect for storing and maintaining frozen goods instead of dry ice. Chillin' Brew is uniquely designed to hold a 28° "Beer Cave in a Cooler" temperature and is ideal for beach or tailgating market.

For more information on Arctic Ice, send inquiries to david@arctic-ice.com

For more information on Jax Outdoors go to: www.jaxmerchantile.com