NEW BERLIN, WI - Sportsman Channel's, "Big Game Wednesday" solidified the network's claim as "Home of the Whitetail" with more primetime whitetail programming than any other network and Top 10 rankings in overall ratings for August in advertisers' highly-coveted M25-54 and M18-49 demographics. A cadre of whitetail deer programming - North American Whitetail, Destination Whitetail, Mathews Dominant Bucks, Buckventures, Big Deer TV and Adrenaline Junkies - helped propel the network to the Top 10 in both demos among all mid-sized networks.
"Sportsman Channel is the Official Network of the Whitetail and our ratings and overall ranking throughout the month of August prove it," said Graig Hale, vice president of business development for Sportsman Channel. "Viewers of outdoor television have come to expect Sportsman Channel to provide the best whitetail programming and our 'Big Game Wednesday' ratings echo that we love whitetail."
*Source: Nielsen, Market Breaks, 07/28/2014 - 08/31/2014, W 8p-11p, cvg ratings, Live+3. Mid-sized defined as HH UE 20MM-80MM. Excludes Hispanic networks.
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of "Red, Wild & Blue America" - where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation's military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel).
MEDIA CONTACTS:
Tom Caraccioli, Sportsman Channel, P: 212.852.6646; tcaraccioli@thesportsmanchannel.com
