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Thursday, June 27, 2013
Vicious Fishing Adds New Eyewear Licensee
PELL CITY, AL - Vicious Fishing is announcing the addition of 417 Specialty Optics, LLC of Forsyth, Missouri as a new Vicious licensee. This multi-year contract names 417 Specialty Optics as the exclusive provider of Vicious Vision Performance Sunglasses. The new eyewear will be powered by Xperio® and Xperio UV lens technology, which is manufactured in the world's largest optical laboratory, providing the sharpest vision, maximum UV protection and most scratch-resistant lenses made today.

The new lineup of Vicious Vision sunglasses is available in four TR90 frame styles - Velocity, Vengeance, Venom and Victory. Each of the frames will be available with either Xperio or Pro Series Xperio UV polarized lens technology with 6 performance color options. Custom prescription lenses, including bifocals and progressives, will be available through thousands of eyecare professionals nationwide providing the highest level of clarity and quality on the market.

The Pro Series Xperio UV lens has advanced technology on both the front and back side of the lens that will provide up to 20% greater contrast sensitivity and up to 3X more scratch resistance than competitive lenses. Additionally, the lenses are the only option on the market to offer an Eye-Sun Protection Factor® (E-SPF) of 50+, which provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all. For the price conscious consumer, the Xperio lens is available. It offers the advanced Xperio polarization technology along with an E-SPF factor of 25+ while still providing high quality optical clarity at a lower price point.

"As a veteran optometrist, I've seen just about every piece of eyewear that has come to the market for nearly two decades. When the stars aligned with the Xperio UV technology and the Vicious brand, I knew we had something great in the making," stated Doug Jordan, owner and operator of Vicious Vision. "We have been beta testing the Pro Series Xperio UV technology with select Elite Series anglers over the past few months. They are reporting outstanding optical clarity along with enhanced vision when sight fishing compared to other brands. Providing a performance edge along with the best sun protection in the industry will, I believe, make Vicious Vision a true game-changer. There isn't a better performing lens you can buy. I am very excited to bring this technology to the industry we all love."

"When we met Doug Jordan for the first time, we knew he and his company were a great fit for Vicious. As with all of our branded merchandise, we have a desire to deliver a product that can compete at any level. Vicious Vision is going to allow us to do just that. We couldn't be happier to have added them to our team," boasted Vicious President, Jeff Martin.

About Vicious Fishing
By offering premium fishing line, apparel and other angling products at an exceptional value,
Vicious Fishing was inspired by the everyday angler. Today's angler deserves quality, durability
and reliability in their gear and Vicious delivers all of that with attitude. Vicious Fishing headquarters are located in Pell City, AL. For more information regarding Vicious Fishing and its family of products, visit or call 866-645-0024.

About 417 Specialty Optics, LLC
Offering a full line of performance eyewear under the trademark of Vicious Vision, 417 Specialty Optics is owned and operated by Doug Jordan. Jordan is a 20+ year veteran of the eyecare and optical field. He co-owns a large optometric practice with multiple locations in the southwest Missouri area. Doug and his team are dedicated to delivering the highest quality optics and eye protection at the best price. For more information regarding Vicious Vision, its family of products or where to purchase, visit

About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
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VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc.
Greg Meunier

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