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Friday, January 11, 2013
SSSF Distributes $2.4 in Endowment Funds in 2012 Thanks to Potterfield Donations
Shelby Township, MI - The Scholastic Shooting Sports Foundation (SSSF) announced today that thanks to the generosity and donations of Larry and Brenda Potterfield, founders and owners of MidwayUSA, $2.4 Million Dollars in endowment funds were distributed to Scholastic Clay Target Program (SCTP) and Scholastic Pistol Program (SPP) Teams across the country over the past year.

Although the Potterfield name is synonymous with MidwayUSA, this generous gift is a personal donation from Larry and Brenda Potterfield. The purpose of the donation is to grow and sustain youth shooting programs for as many high school and college students as possible.

"Brenda and I are proud to partner with an organization like the Scholastic Shooting Sports Foundation and fully support getting more kids involved in the shooting sports," said Larry Potterfield, Founder and CEO of MidwayUSA. "We strongly support initiatives like this because we believe we have an obligation to help change the future for the better."

The only way to guarantee the future of the shooting sports is to attract more young men and women and the Potterfields see SSSF as a major player in accomplishing this goal.

"Thanks to the generosity of Larry and Brenda Potterfield, we've been able to introduce our clay target and pistol shooting programs to more youth than ever before," said Dan Hathaway, Excutive Director of the SSSF. "Donations like this from the Potterfields go a long way in helping us start new teams, develop more young shooters, and guarantee the future of the shooting sports all across the nation."

Larry and Brenda Potterfield founded both MidwayUSA and the MidwayUSA Foundation and are strong advocates of the shooting sports and use donations like this one to further opportunities for shooting programs. MidwayUSA, which was founded and is owned by the Potterfields, is the world leader in the distribution of shooting and reloading supplies and equipment.

The Potterfields have a long history of generous support of shooting organizations. In 2008, they established the MidwayUSA Foundation with over a half-million dollar personal donation. The MidwayUSA Foundation is a not-for-profit public foundation that is designed to provide permanent endowed financial support for scholastic shooting teams through the Scholastic Shooting

Trust Fund, which provide's alumni and interested patrons with a way of financially contributing to the shooting teams of various colleges and high schools.

About Larry and Brenda Potterfield and MidwayUSA
MidwayUSA is a catalog and internet retailer with JUST ABOUT EVERYTHINGSM for Shooting, Reloading, Gunsmithing and Hunting and was founded by Larry and Brenda Potterfield in 1977.
For more information about the Potterfields or MidwayUSA, please visit or
call 1-800-243-3220.

The Scholastic Shooting Sports Foundation (SSSF) is responsible for all aspects of the Scholastic Clay Target Program (SCTP) and Scholastic Pistol Program (SPP) across the United States, including participant registration, coaches, state coordinators, state and national championships, promotion, communications, websites, public relations and growth strategies. The Scholastic Shooting Sports Foundation exists to raise funding and other resources for Youth Development Programs in the shooting sports industry.

SCTP and SPP are youth development programs, originally developed by the National Shooting Sports Foundation (NSSF), where adult coaches and volunteers model sportsmanship, responsibility, honesty, ethics, integrity, and teamwork while using shooting sports programs to teach these and other positive life skills to the athletes.

To learn more call (586) 739-SCTP (7287) or visit their website at
Joe Wieczorek (847) 956-9090 or

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