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Friday, January 11, 2013
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David Fee Hired as Benchmade VP of Sales & Marketing
OREGON CITY, Ore. - Benchmade Knife Company is proud to announce David Fee as the new Vice President of Sales and Marketing. He will oversee all sales and marketing activities for Benchmade at their headquarters in Oregon.

Mr. Fee brings to Benchmade a diverse background of sales, marketing and product management experience. This includes more than ten years in the outdoor and sporting goods industries. He served in various roles with Yakima Products, including Senior Director of Product Development, Senior Director North American Sales and General Manager. He was also President of Garmont North America, where he managed the transition of the footwear and ski boot business from Vermont to Oregon. His background also includes five years in the automotive industry, including Ford Motor Company and Harley-Davidson.

Mr. Fee has a Bachelor of Arts degree from Boston College and a Master's in Business Administration degree from the Kellogg Graduate School of Management at Northwestern University.

"We're thrilled to have David join the Benchmade senior management team," says Les de Asis, founder and CEO of Benchmade Knife Company. "His background and success in the consumer product and automotive industries will help drive our sales, marketing and new products initiatives as we continue to grow and compete on a global scale."

Mr. Fee lives in Portland, Oregon with his wife and two children, and enjoys cycling, camping, skiing and fishing.

ABOUT BENCHMADE
For over two decades, Benchmade Knife Company has been committed to designing and manufacturing world-class sports cutlery and superior edged tools. We continually strive to provide high quality U.S. made products that will deliver unparalleled performance and exceptional value for our customers.

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