FERNANDINA BEACH, Fla. - Businesses require good instincts to help their companies survive. To remain truly competitive, smart businesses need accurate market and customer information. To get that critical data, more outdoor companies and agencies turn to Southwick Associates, the outdoor industry's leading provider of hunting and shooting market statistics and customer insights. Southwick Associates now has new services available to boost your profitability.

Southwick Associates will offer special market reports on deer, turkey, crossbows, ammunition and other sectors of the hunting market starting in March, 2013. Plus, we will begin offering detailed estimates of the size of the various niches within the hunting and shooting markets. We can help your business understand the size and trends associated with all types of hunting and shooting equipment and activities.

Southwick Associates now offers a new method to scientifically determine the features customers want most in new products - before a company invests heavily in untested ideas. By identifying exactly what the market wants in new products and how much customers are willing to pay, businesses will save thousands on new the design, tooling and marketing of new products that otherwise might fail.

Southwick Associates will be available to meet with business managers, conservation leaders and the outdoor media representatives at this year's SHOT Show, Jan. 15-18, in Las Vegas. Let us explain how market data can help your business or organization grow and succeed. Contact John DePalma, Jdepalma@brandintelligent.com to arrange an appointment. Media inquiries are directed to Donna Leonard at Donna@southwickassociates.com.

About Southwick Associates: Since 1989, Southwick Associates has been measuring the retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; as well as tracking industry trends; identifying major distribution channels for goods and services; analyzing the value of fish and wildlife resources and new business ventures; and quantifying the jobs, tax revenues and economic impacts of outdoor recreation. Since 2006, Southwick Associates' HunterSurvey.com and AnglerSurvey.com has tracked monthly outdoor purchases and trends through a national panel of hunters, shooters, and anglers.