NORTH CHESTERFIELD, VA., January 7, 2013 - Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to announce that as Bowhunter TV begins their Season 9 television production, they'll be hunting with premium binoculars, spotting scopes, and rangefinders from the legendary German optics manufacturer Carl Zeiss Sports Optics. "We're absolutely thrilled to be working with ZEISS, " commented show Co-Host and Bowhunter Magazine Editor Curt Wells, "because when you spend as much time behind glass and hunt as hard as we do, you can really appreciate the game-changer that good optics can be. ZEISS is definitely at the top of their optics game, and I know they'll be a key contributor to many a hunting success story in 2013 and beyond."

"As we continue to expand our presence in outdoor television we are ecstatic about our partnership with Bowhunter TV" states Carl Zeiss Sports Optics President Mike Jensen. "Bowhunting optical equipment will be a very important part of ZEISS' product offerings in the near future and having a platform like Bowhunter TV will allow us huge visibility to the archery community when these products become available."

Bowhunter TV, from the publishers of the original all-bowhunting magazine and long-time category leader, Bowhunter, has earned a reputation not only for proving tackle and capturing tremendous bowhunting action in the field but also for squeezing as much how-to information into a single episode as possible. Every show features insightful "Tech Talk" gear segments with Host Mike Carney and Equipment Editor Tony Peterson. "It's going to be a lot of fun to share with viewers the amazing science behind ZEISS Optics' supreme design, engineering and craftsmanship," said Host Mike Carney. "We're honored to tell the ZEISS story, because this partnership shows that, like us, ZEISS is truly dedicated to America's unique community of hunting archers." In 2013, Bowhunter TV will air 52 weeks a year with fresh, seasonally oriented programs airing every Full Draw Friday at 9 p.m. on Sportsman Channel (Eastern Time) and at 7:30 p.m. on WILD TV in Canada (Central Time).

ZEISS Category Breakdown:

/// VICTORY: Super Premium Optics. Made and handcrafted in Germany. Exceptional in every way.

// CONQUEST: Premium Optics. Made or Assembled in Germany. Exceptional Quality, Exceptional Value.

/ TERRA: Premium Optics. Made by Carl Zeiss. Pure Performance, Clearly Zeiss.

Contact for media and press relations

Joel Harris, Carl Zeiss Sports Optics
Phone: +1 (804) 425-8466, Email: joel.harris@zeiss.com
www.zeiss.com/sports www.facebook.com/CarlZeissHuntingUS