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Monday, January 7, 2013
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Blue Heron Communications Partners With NRA Outdoors
NORMAN, OK (January 7, 2013) - Blue Heron Communications, a full-service, outdoor-specialty marketing and public relations agency, announces a strategic partnership with NRA Outdoors, booking agent for the world's finest hunting and fishing destinations, effective immediately.

As its agency of record, Blue Heron will serve as the day-to-day point of contact for all media inquiries related to NRA Outdoors while implementing a host of marketing communications and public relations efforts to educate media and consumers about the invaluable services offered by the company.

"As a fixture in this industry for more than 25 years, Blue Heron's reputation precedes it," said Greg Ray, President of NRA Outdoors. "Blue Heron is staffed by talented, experienced professionals who have tremendous passion for the outdoors, giving them the kind of credibility we need to really engage our audience."

Headquartered in Tulsa, Okla., NRA Outdoors provides outdoor enthusiasts access to hundreds of the finest hunting and fishing destinations around the globe. The primary service provided to NRA members is the Approved Destinations program that ensures each destination has been vetted for quality and professionalism and adheres to the program's perpetual stringent inspection requirements.

In addition to being best equipped for a successful outdoor adventure with the finest outfitters in the world, hunters and anglers who utilize the services of NRA Outdoors will be helping to defend Second Amendment rights as a portion of each trip cost goes directly to the NRA.

"The investment of time and capital required to hunt and fish in the world's finest sporting destinations leave little margin for error when it comes to logistics or outfitter selection," said Gary Giudice, Blue Heron's president and founder. "NRA Outfitters allows hunters and anglers to focus their attention on hunting and fishing instead of pre-trip minutiae."

For more information about NRA Outdoors and the hunting, fishing and outdoor adventure trips offered by its worldwide network of outfitters, go online to NRAOutdoors.com.

Blue Heron Communications is a full-service, outdoor-specialty marketing and public relations agency. Staffed by highly active, passionate outdoorsmen and women with lengthy lists of professional successes in a wealth of communication disciplines, Blue Heron is highly involved in the hunting, shooting, fishing, boating, camping, conservation and tactical industries. Established in 1987, Blue Heron's clients include the Smith & Wesson companies, Pure Fishing brands, Ranger Boats, The Coleman Company Inc. brands; Rocky Mountain Elk Foundation, Dallas Safari Club and a host of other industry-leading outdoor companies and brands.
Contact:
Josh Ward
Blue Heron Communications
(800) 654-3766
Josh@blueheroncomm.com

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