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Tuesday, October 9, 2012
The Outdoor Group, LLC Announces New CFO/COO
Henrietta, New York - The Outdoor Group, LLC, parent company to Elite Outdoors, LLC, Elite Archery, Perfect Form Manufacturing, and Scott Archery, announces the appointment of Mr. Michael W. Kanzler as Elite's chief financial, operations officer, and a member of the Board of Directors. Mr. Kanzler brings more than three decades of sophisticated finance experience to his new role, having previously led the financial and accounting spheres for highly successful privately held firms, including Ty, Inc (the Beanie Baby company).

"We welcome Mike's experience and leadership to The Outdoor Group and our archery community," said Mr. Peter Crawford, President. "Mike brings a solid foundation of understanding critical business objectives that are priorities to ownership, and brings an energy, vision and momentum to enhance product line acquisitions and drive growth."

"In his role as chief financial officer, Michael will be responsible for delivering against our 2012-2013 mandates to help us identify, acquire and assimilate the best assets to complement our products. His results-oriented approach and ability to think strategically will play a pivotal role in extending our track record of innovation, while helping us achieve operating excellence."

Elite, PFM, and Scott/CBE are at the forefront of bowhunting and target archery - from prestigious bowlines to current peripheral components of releases and sights. "I am excited to be part of The Outdoor Group team, building on great brands and fully realizing the opportunities in this industry. With data highlighting the growing popularity of recreational bowhunting and competitive archery, these enthusiasts and experts require the advanced technology and high quality that The Outdoor Group companies deliver."

Michael earned a Bachelor of Science Degree in Accountancy from the University of Illinois in Champaign-Urbana and is a Certified Public Accountant. He remains an active rugby player and is an avid outdoorsman with a passion for hunting and fly-fishing.


Elite Archery, a privately-held company based in Henrietta, NY is focused on designing the world's most high-tech and prestigious hunting and target compound bows. In January 2009, Elite Outdoors, LLC purchased certain assets from J2 Archery, Inc. in Washington and Elite Archery was moved to Upstate New York. Visit for more information. Connect with Elite on Facebook at and on Twitter (@Elite_Archery).


Scott Archery is recognized for its world-class release aids and CBE's precision sights. In spring 2012, the acquisition of Scott Archery and its Custom Bow Equipment (CBE) was completed. Both operations remain in Clay City, KY. Visit and

ABOUT PERFECT FORM MANUFACTURING: Perfect Form Manufacturing (PFM) is a leading machining, manufacturing and decorating company focusing on archery related products and services. PFM was established in 2011 with a focus on providing turnkey manufacturing from project kick-off to boxed products for it's customers.

Contact Information: (877) 503-5483
The Outdoor Group, LLC 235 Middle Road Henrietta, NY 14467

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