MINNETONKA, Minn. (November 14, 2011) - Minnetonka-based Rapala USA, a member of the Rapala VMC Group, the world's leading fishing tackle manufacturer, names Brian Bredenberg as field promotions manager.

In the position, Bredenberg will manage all pro staff operations and endorsements, along with being a point of contact for industry representatives.

"Fishing and spending time outdoors have been a passion since I can remember," said Bredenberg. "I am very excited to be joining the Rapala organization and I look forward to jumping into my new role."

"As an experienced sales and marketing leader, and outdoor enthusiast, Brian brings a wealth of in-depth knowledge to the company," remarked Tom Mackin, president of Rapala USA. "We are thrilled to have him on board."

In his free time, Bredenberg enjoys fishing for bass, bow hunting and pursuing waterfowl throughout the Midwest. However his favorite times are spent on the water with his wife, Laura, and two daughters, Jayna and Luca.

For more information on Rapala, please visit www.rapala.com or www.facebook.com/RapalaUSA.