In just it's first week, over 1,100 votes have been cast in the "TruckVault Cares ... for conservation, canines & kids" initiative on the Wingshooting USA television series. "Viewers are embracing the chance to learn more about youth, habitat and dog groups, and support them in a fun and substantive way," creator Scott Linden said. Early returns show the Ruffed Grouse Society in the lead, followed closely by a coalition of gun dog rescue groups.

The initiative is being promoted on Linden's show, with the support of co-sponsors Fausti, Tri-Tronics, Kent Cartridge and Filson. A multimedia and viral campaign is already in full swing. Viewers visit www.truckvaultcares.com, learn more about each group, and then cast their vote. They are then urged to get friends and family to vote, and further spread the word via social media. In addition to raising funds with each vote and learning more about the groups' work, participants become eligible for prizes donated by TruckVault Cares sponsors. Beneficiary groups include International Hunter Education Association, Scholastic Clay Target Program, North American Grouse Partnership, a coalition of gun dog rescue clubs, Ruffed Grouse Society, and the AKC Canine Health Foundation.

Wingshooting USA is sponsored in part by Happy Jack canine health products, Ugly Dog Hunting Co., the state of South Dakota and Watertown, SD, and the Upland Nation Preferred Lodges association. The program airs on five networks, year-round, and is the signature series of the National Shooting Sports Foundation.

Voters "feed" each group's pup with votes in the TruckVault Cares fundraising/awareness initiative created by Scott Linden on Wingshooting USA.