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Thursday, September 29, 2011
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Two New Field & Stream Apps Designed To Make You A Better Hunter
New York, NY- Have a great deer season with a little help from Field & Stream. Just in time for the rut, Field & Stream is debuting two new free smartphone apps for outdoorsmen, the Rut Reporters app and Deer Camp app. The magazine's October issue also comes packed with 19 deer camp skills to help outdoorsmen hunt smart, eat well stay warm and get a buck. The editor's have also scientifically identified and visited the absolute center of the country's deer hunting―a family farm in Pottawatomie County, Kansas. For more information, pick up the October issue of Field & Stream on newsstands now, or log onto FieldandStream.com

Field & Stream's new Rut Reporter's app works in conjunction with the popular Rut Reporter's page on FieldandStream.com to provide daily reports on deer activity across the country. The app features a special Rut Heat Map that tracks deer behavior as the season progresses, showing the exact phase of the rut in users regions. Users can help track the rut by sending in reports and each time they do they'll be entered into weekly and monthly prize drawings. The app also features a live feed of big-buck-news, regional hunting reports, and how-to articles. For complete details, visit FieldandStream.com/rutreporters

"The new Rut Reporter app takes the best features of our Rut Reporters page and enhances them and makes them easily mobile so you can use them in the field," said Anthony Licata, editorial director of Field & Stream. "Last year Rut Reporters proved to be one of our most popular new web features with more then 650 thousand monthly views. It has already harnessed the collective knowledge of our readers to make us all more informed hunters and this app is really going to take that to the next level."

Field & Stream's new Deer Camp app and website allows users to share deer intel on a social hunting map only accessible to friends of their choosing. Hunting buddies can use the app to pattern deer by creating a common map that can be updated with deer sightings, buck sign, trail-cam photos, and other observations. As a bonus the app automatically adds weather conditions, wind direction, moon phase, and other environmental factors to every observation allowing hunters to sort by this data later. For complete details, visit FieldandStream.com/deercamp

"A good hunting journal is one of the best tools hunters can use and our new Deer Camp app is a journal at its best," said Licata. "This app takes the work out of the equation by letting you work with your buddies to amass more intel faster. Instead of spending the first few hours of camp around an old map wondering where the deer are you'll be able to sort data according to exact weather conditions and more. And your information is restricted to your select group of friends which allows you to keep your secret hunting spots all to yourself."

A GREAT WEEK AT CAMP- pg. 62
The October issue of Field & Stream is also jam packed with 19 skills that will make deer camp better for hunters from tips on finding big bucks at camp when all the good spots are taken to how to run a deer drive they'll be talking about for years. The iconic David E. Petzal also chimes in reminding us that the chance to outwit a buck on his own turf is terrific but its only part of the reason why we love deer camp.

WHITETAIL U.S.A.- pg. 74
Ever wondered what the geographic center of the whitetail range was? Field & Stream identifies the spot and visit the all-American farm family residing there. Located in Pottawatomie County, Kansas the Christener family enjoys great deer country, monster bucks and the land that holds them all together.

Field & Stream, The World's Leading Outdoor Magazine, is the country's largest enthusiast title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream (FieldandStream.com) gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is published 11 times per year by the Bonnier Corporation.

The Bonnier Corporation (bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
Contact:
Amanda McNally, amanda.mcnally@bonniercorp.com

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