Baltimore, MD -Under Armour® (NYSE:UA), a leader in performance apparel, footwear and accessories, announces its Season 2 title sponsorship of the popular Outdoor Channel TV show, "Buck Commander - Protected by Under Armour."

Known for their attitude and zeal, the Buckmen stars truly reflect the Under Armour "Always Lethal™" hunting attitude and lifestyle. The fraternity of former Major League Baseball athletes, including Chipper Jones, Matt Duff, Adam LaRoche, Ryan Langerhans, Tombo Martin and 'Boss Hogg' Willie Robertson of "Benelli Presents Duck Commander", take on the elements in their state-of-the-art Under Armour Hunting gear on their quest to track the best whitetails of the season.

In addition to being outfitted in Under Armour, the Buck Commander team will be featured in the multi-faceted "Always Lethal" Under Armour Hunt campaign to inform hunters about the company's extensive line of performance apparel and footwear made for the next generation of hardcore hunters. As a part of the "Always Lethal" campaign, some of the Buckmen stars will represent Under Armour in print executions and personal appearances as well as regularly submitting blog entries on the Always Lethal experience website: www.alwayslethal.com.

"Ideal representatives of Under Armour's 'Always Lethal' campaign, the Buckmen are as passionate about the hunt as they are about the game, showcasing the same determination and winning attitudes that made them star athletes," said Kip Fulks, Executive Vice President of Product, Under Armour. "As both athletes and hunters, they know how important it is to have the right gear and Under Armour is excited to continue our partnership with them."

For more information regarding the Buck Commanders and other members of the UA Arsenal, please visit www.alwayslethal.com.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.