Tuesday, February 8, 2011

Moore NBFog's New VP of Business Development

AUSTIN, TX - NBFog, a multi-discipline company focusing primarily on brand building for the outdoor industry, is pleased to announce the Vice President of Business Development, Shelly Moore. Shelly joined the team in January. "She is a proven sales and marketing executive with excellent strategic and managements skills," said Mike Callahan, CEO of NBFog. "Her track record of success speaks for itself. We know Shelly will move the needle of success for any of our clients."

Shelly has been a creative and disciplined leader in the outdoor industry for over 12 years. She has been able to direct high volume domestic and international sales and sourcing opportunities through strong core competencies in sales execution, management, meticulous planning, extensive professional relationships and extremely effective communication.

"I am excited to be a part of the NBFog team and the energy they are bringing to the outdoor industry" said Shelly Moore. "I think there is a great demand in this industry for the services NBFog is offering. I have been asked, exactly what is NBFog and what do they do? My reply is simple, we build brands for the outdoor industry! The difference that sets NBFog apart from other brand building companies is we understand the outdoor lifestyle. We bring an enormous amount of team experience, creativity and innovation into the strategic plan for every client's success."

Sammie Knight, Chief Marketing Officer of NBFog, said, "I have had the pleasure of working with Shelly off and on over the past 10 years in various capacities. She has always impressed me with her energy, skills, and never take "NO" for an answer style. I can't recall ever working with anyone that had the drive to succeed, the focus to service her clients and customers, the commitment to growing the business and the never-ending energy necessary to move both the vendor and retailers business to the next level as Shelly. Our team at NBFog is excited to have the honor of sharing with our clients and customers the addition of Shelly to our team. We are anxious for them to experience what a game changer she will be for their business. Shelly will serve as Vice President of Business Development for NBFog. After the short couple of weeks she has worked with us, she is off to a great start and developing business every place she goes. I am pleased to have Shelly join our mission, energy, personality and vision for brand building in the outdoor market. "

About Shelly Moore

Prior to joining NBFog, Shelly managed her own business, M3 Product Solutions, providing outdoor retail customers' product development and sales solutions. Handling a variety of products from initial concept to sourcing in the United States, the orient, and the pacific rim, she has worked with several entrepreneurs, assisting them with product and brand development to bring new, innovative products to a variety of markets and diverse distribution channels.


Shelly also served as COO of John Marshall Design out of Baton Rouge, LA. During her five years, she oversaw the expansion of the product line from ceiling fans and ceiling fan accessories to full product line offerings for complete home and lodge decoration, to include bedding, draperies, and bath accessories. Company sales doubled every year during her tenure. She handled all operations internally as well as handling the sourcing of everything from textiles to hard goods.


Shelly cut her teeth in the outdoor industry as Vice President of Sales and Marketing for Robinson Outdoors, expanding the ScentBlocker® and Scent Shield® brands from $4 million in sales to $18.8 million in four years. She was also a key member in the acquisition of Whitewater Outdoors in 2003.


She currently serves on the Board of Directors of The Sportsman's Legacy Foundation.
 Shelly is a mom to a beautiful seven year old little girl, and proud wife to a former US Marine and owner of a pool restoration, remodel, and maintenance company.

About NBFog Inc.

NBFog Inc. is a multi-discipline company focused on brand building, sales-management outsourcing, technology and media management and business-process outsourcing for the outdoor lifestyle community. Launched at the 2010 SHOT Show, the company's clients now include Rocky Mountain Elk Foundation, Foxy Huntress, Hoppe's, Mississippi State University, Long Leaf Camo, Phunware, Camo Gourmet, Final Approach and Buckscore. NBFog Inc. is based in Austin, Texas, with offices in Salt Lake City, Utah, and Oxford, Miss. For more information, visit www.nbfog.com