30 Days Left on ZEISS FIELD DAYS Riflescope Promotion

CHESTER, VA- Hunters have 30 days left to take advantage of the ZEISS Field Days promotion on all Victory and Conquest Riflescopes with the RAPID-Z VARMINT reticle. The $150 mail-in rebate on these riflescopes is good through September 30, so varmint hunters looking to save money on these ZEISS scopes should take action now.

"We have had great success with our FIELD DAYS promotions that began in early June and want to remind our fellow varmint hunters and ZEISS fans that they still have some time left to get a discount on ZEISS riflescopes with the RAPID-Z Varmint reticle," said Erik Schumacher, president of Carl Zeiss Sports Optics. "This promotion has appealed to many of our existing customers who know how incredibly clear and accurate our scopes with the RAPID-Z reticles are for long-distance shooting, and it has also helped us welcome many new customers to the ZEISS family. We hope to attract even more interest in the next 30 days."

While the riflescope promotion ends on September 30, the $100 mail-in rebate FIELD DAYS promotion on the Victory 8x26 T* PRF Laser Rangefinding Monocular and Victory Compact Binoculars, both of which have won the prestigious Outdoor Life Editor's Choice Award, will continue until December 31, 2010. Also, customers will continue to find significantly lower prices on all of the Victory FL Binoculars and Conquest 8x40 and 10x40 Binoculars during this fall and winter hunting season.

For full promotion details and a list of authorized ZEISS dealers, see zeiss.com/sports.

About Carl Zeiss:

Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The ZEISS brand stands for innovative ideas, precision and quality for more than 160 years.

The products and services from Carl Zeiss set new standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. During fiscal year 2008/09, approx. 13,000 employees

around the globe generated revenues of EUR 2.1 billion.

As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Contact:
Shannon S. Jackson, Press Relations (804) 343-3608 or sjackson@shannonjacksonpr.com