Denver, Colorado-Officials from Orion Multimedia and the DIY Network announced the return of the network's hit 'Ultimate Sportsman's Lodge' franchise. The series previously featured the construction of a dream Montana getaway on the banks of the famed Big Hole River. The response to the network's first foray into the outdoor space was tremendous and has led to an encore performance set to air next year.

"As we look for more opportunities to mainstream the 50-million consumer outdoor market," says Orion President Chris Dorsey, "the home construction/do-it-yourself category was a natural and what person doesn't wish for their own place in the wild? The concept blends both inspiration and instruction with heavy emphasis on entertainment."

Retail partner Gander Mountain has joined with DIY to help deliver lifestyle elements that will make sportsmen long for such a destination when it's completed in the bass-rich region of north Florida. The build will focus on key elements that will make the lodge signature for sportsmen ranging from a 'Liar's Bar' to a 'Carnivore's Kitchen'. Sportsmen and women will be able to follow along as the lodge is built and the project will culminate with a one-hour special set to air in early 2011 on the 65 million home DIY network.

Orion Multimedia is a full-service television production and marketing solutions company specializing in global adventure sports (hunting, personal defense, fishing, adventure, and travel) programming suitable for cable, broadcast, broadband, and video. With 30 series in production on five networks, Orion is the largest independent producer of the highest rated proprietary shows and retains that leadership position through an industry best business model that combines best-in-class creative and production services.