(Denver, CO) Audience Sherpa, the outdoor industry’s only audience development firm, released a data report revealing purchase intent and other psychographic insights from 1,000+ consumers attending the 2020 Denver ISE Show in January. The report details their fishing and hunting behaviors including which brands they own, how they hunt and fish along with when they plan to buy certain products. They are offering the full report for free to the industry until March 17th, 2020 by requesting it here: https://www.audiencesherpa.com/reports

Founder Tim Glomb explains why brands need to start collecting opted in consumer data from their own marketing efforts. “Outdoor brands are behind the curve when it comes to audience engagement. Collecting zero party data, that which is explicitly shared with brands by consumers, allows you to market up to 10x more efficiently than current marketing and advertising practices in the outdoor arena. Using your TV, print, digital, social and physical events to build a database full of psychographic consumer data allows you to own your audience and communicate with them directly, with no algorithms in the way. Buying product and brand awareness ads from OSG, Facebook and other publishers is a nightmare cycle. It’s not getting brands the return they need and they have to pull out their checkbook month over month for the reach and frequency, usually with diminishing returns”.

The report highlights specific data such as which weapons consumers use to hunt, when they plan to buy their next bow, if they own a truck or boat, which electronics brands they own plus other answers. Although the data is in aggregate form, the information from the audience and real value for brands is far more powerful. Tim adds, “Aggregate info is good, but we know that John Doe owns a boat, a Ford truck, fly fishes, ice fishes, hunts for food first over chasing trophies and uses a shotgun, rifle and crossbow. And we’ve collected nearly 1 million of these ‘John Doe’ profiles for our clients in the past 3 years. Being able to market to John Doe as an individual with personalized, hyper focused creative and offers on the exact products he actually cares about via email, sms and smarter custom audience ads is the service we provide for our clients.”

The report is available free upon request until March 17th, 2020 by visiting https://www.audiencesherpa.com/reports

About Audience Sherpa

Audience Sherpa builds, manages and engages consumer databases for brands, events and media companies across Outdoor, Beverage, CPG, Entertainment, Esports and other industries. Long term outdoor partners include Bowtech Archery, Excalibur Crossbow and Leupold. By offering clients strategy, technology and labor services, Audience Sherpa measures and converts brand marketing efforts into highly contextualized consumer databases that inform product development, go to market strategies and ultimately trackable revenue by using personalization and customized consumer experiences across social, paid media and owned media properties. More at https://www.audiencesherpa.com/