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2025 has been nothing short of monumental for Buckmasters. With content reaching over 111 million people across social media year-to-date — the brand continues to surge as a powerhouse in outdoor media. From 20+ creators nationwide curating original content for partners, to record-setting engagement, a refreshed logo, and a new community-driven website, Buckmasters has redefined what it means to connect with the modern outdoorsman.
This incredible growth sets the perfect momentum to move into Buckmasters’ 40th Anniversary in 2026 — celebrating four decades of storytelling, conservation, and community at the forefront of the outdoor industry.
To build on that success, Buckmasters is proud to announce a partnership with award-winning Sub7 Productions, a leading name in outdoor media, as the official television production team for Buckmasters TV beginning in 2025 and continuing through 2026.
This collaboration marks an exciting new chapter for Buckmasters. As the brand’s media presence and creative resources continue to expand, joining forces with a proven industry leader like Sub7 ensures that Buckmasters TV remains on the cutting edge of outdoor storytelling and broadcast quality.
“There’s been so much to celebrate this year — our digital growth, our team growth, deeper audience engagement, and a bold new look that reflects who we are as a community,” said Alyssa Hall, Buckmasters Content Marketing Director. “Buckmasters has been cutting edge in this industry for nearly four decades, and it only makes sense to carry that same energy into our 40th year in 2026. At this scale of success, we wanted to enhance our storytelling by partnering with Sub7 Productions.”
“Sub7’s one of the best in the business and Marc’s been a good friend of mine for a long time,” said Jackie Bushman, Founder of Buckmasters. “We’ve been telling great stories for a lot of years, and this partnership just helps us keep doing what we do best: connecting with hunters and sharing the passion we all have for the outdoors. As we head into our 40th year, it’s about staying true to our legacy while keeping Buckmasters right there on the cutting edge.”
Sub7 Productions — based in Columbus, Georgia — is an award-winning production company known for its cinematic storytelling and innovative work with major outdoor brands and networks. The company has earned multiple Telly Awards for excellence in television and digital production, underscoring its reputation for pushing creative boundaries in the industry.
“We’re thrilled to partner with a name as iconic as Buckmasters,” said Marc Womack, Owner of Sub7 Productions. “Our team is committed to honoring the Buckmasters legacy while helping usher in a new era of media that connects even more deeply with hunters and fans.”
Together, Buckmasters and Sub7 will deliver compelling new stories, world-class visuals, and authentic hunting experiences that meet audiences wherever they watch — from social and streaming platforms to broadcast television.
As part of this collaboration, Buckmasters and Sub7 will unveil a brand-new show opener and refreshed visual aesthetic for Buckmasters TV in January 2026. The teaser release will offer a first look at the evolved on-screen identity that blends Buckmasters’ longstanding heritage with a modern edge — a fitting introduction to this next era of storytelling.
About Buckmasters
Founded in 1986 by Jackie Bushman, Buckmasters is the leading voice in the whitetail hunting community, dedicated to promoting ethical hunting, conservation, and education. Through its television show, magazine, digital platforms, and nationwide events, Buckmasters connects millions of hunters to the heart of the outdoor lifestyle.
About Sub7 Productions
Based in Columbus, Georgia, Sub7 Productions is an award-winning content studio specializing in outdoor and lifestyle storytelling. Known for its cinematic production style and deep connection to the outdoor community, Sub7 partners with leading brands and networks to produce innovative and inspiring media across television, digital, and social platforms.
Media Contact:
Alyssa Hall
Buckmasters