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Introducing Dead Click Revival: New Remarketing Tool Offers Unprecedented User ID Abilities for Outdoor, Firearms, and Restricted Industries
Dead Click Revival launched in May 2025. Just a few short months later, it's already transforming the way businesses capture and use web identities for marketing.
Dead Click Revival, launched in May 2025, is already reshaping how businesses identify, capture, and use visitor data to strengthen marketing and sales strategies.
What is Dead Click Revival (DCR)? With this tool, businesses can capture website visitor information such as names, email addresses, places of work, phone numbers, LinkedIn profiles, and more–data that traditional means of gathering website analytics have not yet been able to capture.
Restricted industries such as weapons and firearms have especially benefitted from DCR as a way to market around heavy digital advertising restrictions—but there is hardly an industry that won’t benefit from this new lead generation tool.
How does Dead Click Revival work? DCR is a visitor re-identification tool that begins by collecting Internet Protocol (IP) addresses from website visitors. Then, the tool traces those IPs back to a real person, whose identity is now usable for sales, marketing, and operations within a business. The tool and process are fully compliant with all email and data privacy laws.
“We’ve been conditioned as brand owners and marketers to be okay with bare minimum data such as age, gender, and location,” said Megan Gaffney, Founder and Chief Marketing Officer of Dead Click Revival. “It's not enough anymore to be satisfied with this low level of transparency on your site.”
Identity Resolution Leads to Strategic Action
Dead Click Revival goes even further than identification. It’s what businesses can do with this information that’s the real meat on the bone for marketers nationwide. Leveraging more than twenty years of marketing, creative, and sales strategy, Gaffney helps each client determine: How can data from Dead Click Revival support business operations and increase ROI?
“Dead Click Revival is an agnostic system that works around a company's operations tech stack and marketing and sales goals,” said Gaffney. “We have clients that range from very small, local service providers who individually call every lead up to multi-million-dollar enterprises who integrate their leads into existing CRMs. No matter the size of the organization, DCR provides a greater return on investment than many other digital marketing strategies, and that only compounds over time.”
This is where remarketing comes into play. The creative arm of Dead Click Revival is Jason Smith, award-winning Creative Director and Partner of the Minnesota advertising agency Pocket Hercules. With extensive experience in creative direction for the outdoor equipment and lifestyle industry, Smith helps clients align creative and executional strategies with the findings from the Dead Click Revival tool.
“Dead Click Revival provides the lead, then Pocket Hercules crafts an engaging, resonant follow up message to solidify the consumer relationship,” said Smith. “In the advertising industry, copywriting is a lost art, but it’s one of our biggest strengths at Pocket. When you capture the attention of leads on an emotional level, that’s how you establish connection.”
About Dead Click Revival
Dead Click Revival goes beyond traditional retargeting with a robust suite of AI-powered identity resolution tools that turn anonymous users into knowable marketing contacts. Real IDs. Unreal results.
Go from clicks to customers with Dead Click Revival today: www.deadclickrevival.com/start-dcr-now
About Pocket Hercules
Pocket Hercules is an independent, hybrid full-service advertising agency in Minneapolis. With equal parts advertising, public relations, digital, design and product development, Pocket Hercules is setup to be a lean, nimble branding powerhouse.
Take the first step towards innovative, tailor-made marketing solutions with Pocket Hercules: www.pockethercules.com/work/
Media Contacts:
Megan Gaffney
Founder, Chief Marketing Officer, Dead Click Revival
612.801.6263
Sophie Klein
Public Relations Manager, Pocket Hercules
sophie.klein@pockethercules.com
651.954.5568