Baton Rouge, La.—Lipsey's, a nationally renowned firearms distributor, has extended its reach into the digital broadcast space with the launch of the Lipsey’s AIM HIGHER Podcast.

A concept that began months ago came to fruition last week as Lipsey’s released its first episode outlining the organization's history and the role distribution plays within the firearms industry. Hosted by Jason Cloessner, Vice President and Product Development Manager, and Rob Abruzzino, Marketing Manager, the podcast was created as a bridge to entertain and educate Lipsey’s loyal consumer following.

While Lipsey’s remains dealer and manufacturer focused, end-users play a significant role in the creative product development process. Lipsey’s Exclusive firearms are a significant, well-recognized driver for the company and this extended format lends itself to more comprehensive discussions on what goes on behind-the-scenes from conception to creation. In addition, future episodes will feature a variety of engaging topics, industry guests, and highlight the experience of Lipsey’s team members within the shooting sports industry.

“A lot of our fans want more backstory and details on our Lipsey’s Exclusives and the firearms industry in general. The Aim Higher Podcast is the perfect venue to take a deep dive into what can’t be covered in a short post or highlight video,” says Cloessner. Rob Abruzzino comments on getting the show up and running. “The minute we plugged in the mic’s and put on the headsets I knew we were going to have some fun. I can’t wait to share some of the great stories and knowledge that resides in our building.”

Lipsey's AIM HIGHER Podcast will be distributed on all major music platforms including Apple Podcasts, Spotify, iHeart Radio, and more. Video versions are available on lipseysguns.com/aim-higher-podcast and on Lipsey’s YouTube channel.

Located in Baton Rouge, Lipsey's formed initially as a wholesale hunting and fishing distributor in 1953. Today, Lipsey's is one of the largest independently owned firearms distributors in the country, offering a full catalog of firearms, NFA items, and accessories. With a committed focus on relationships, Lipsey's provides value to federally licensed dealers and the industry's top manufacturers. The AIM HIGHER company motto focuses on innovative product development, distribution, and dedication to family, community, and industry.

Please visit www.lipseys.com or follow at facebook.com/lipseysguns and Instagram @LipseysGuns.