Irving, TX – GSM Outdoors is proud to announce the hiring of Wes Higgins as the newest Brand Manager for GSM Fishing.

Higgins, former President of Bill Lewis Lures, brings a plethora of knowledge and experience to the GSM brand. “It’s truly an honor to be able to join GSM’s talented team,” says Higgins. “Thanks to the available resources at GSM, I expect us to bring to market products on the fishing side that were once just a dream for me.”

“One of the greatest attributes of acquiring the Bill Lewis brand was the addition of Wes Higgins to our team,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “Wes has a ton of experience, and he has cultivated an incredible reputation throughout his tenure in the fishing industry. He embodies everything that we believe in at GSM and will be an incredible addition to our team as we continue to grow in the fishing space.”

For more information on the Bill Lewis brand of lures, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!