Gunpowder Adds Four to Public Relations Team

Wednesday, June 23, 2021

Gunpowder Adds Four to Public Relations Team

DELAFIELD, Wis. (June 22, 2021) — Gunpowder Inc., one of the nation’s foremost communications agencies specializing in lifestyle brands, announces the addition of four to its industry-leading public relations staff. The additions of Jen Ripple, Katie Waite, Bailey Eigbrett and Kalvyn Ferronato bring even more versatile and diverse talent from across the United States to join Gunpowder’s existing team of accomplished public relations practitioners.

Companies including Pure Fishing and its portfolio of global brands like Berkley, Ugly Stik, Hardy, and Plano, along with THOR Industries, GoPro, Johnson Outdoors, Uncharted Supply Co., Academy Sports + Outdoors, Breeo and more continue to rely on Gunpowder’s unique and creative approach to PR and marketing.

"The newest members of our PR team bring a diverse range of experience and unmatched passion to our already amazing group of practitioners,” said Gunpowder Vice President of Public Relations Carie Bruenig. “Gunpowder is unique: we’re nimble, honest, hard working and creative, and we put a premium on our most valuable asset, our people. This team is phenomenal. I’m honored to work with them and excited to see how they continue to drive tremendous success for our clients while having a ton of fun along the way.”

Ripple joins the team as associate director of public relations and resides in Tennessee. She brings years of editorial experience to the Gunpowder crew, with a particular focus on the fishing business. In 2013, Ripple founded and served as editor-in-chief for DUN Magazine, a publication focusing on women in fly fishing. Ripple’s writing experience also includes several years spent as a contributor for publications including Outside Magazine, American Angler and FlyFisher Magazine. She is widely known as one the leading female voices in the fishing industry thanks to her editorial work, conservation efforts and activities to increase diversity in angling.

With more than 10 years of experience in PR, content marketing and digital marketing, Waite joins the team as a PR supervisor managing clients within Gunpowder’s outdoor lifestyle categories, including Ventum Bicycles, Uncharted Supply Co. and THOR Industries, among others. Waite brings prior experience working with business-to-business and business-to-consumer brands in various industries and comes to Gunpowder from Nordic, a healthcare consulting company located in Madison, Wisconsin, in which she oversaw content strategy and development.

Ferronato’s enthusiasm for public relations is second only to her passion for the outdoors, which led her to the great state of Montana where she hones her hunting and fly fishing skills. Prior to joining Gunpowder, Ferronato served as a PR specialist for the Montana Governor’s Office of Outdoor Recreation and as a brand coordinator for 2% for Conservation. As a PR account coordinator at Gunpowder, Ferronato will help steer the identities and tell the stories of brands that she interacts with on a daily basis in the outdoors.

Located in Rochester, New York, Eigbrett brings dedication, passion and fishing expertise to the Gunpowder team. After obtaining his master’s degree in 2019, Eigbrett joined the University of Notre Dame’s Athletic Department as an event coordinator, all the while founding the social media consulting firm, Serious Angler Media. Since beginning his role as a PR account coordinator in mid-May, Eigbrett has won two bass fishing tournaments and is thrilled to represent the brands that allow him to pursue his passion at Gunpowder.

"When I founded this agency six years ago, I had a vision and a mission to work alongside the brightest minds in the industry on some of the biggest passion brands in the outdoor space,” said Gunpowder Founder and CEO Ryan Chuckel. “I’m excited Jen, Katie, Kalvyn and Bailey have chosen to further their careers with Gunpowder. We’re doing big, bold things here, and our team is what drives the success of our business and the tremendous growth we’ve seen over the last few years.”

About Gunpowder, Inc.

Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.