San Diego, CA – CTR, a foremost innovator and premier manufacturer of technical and functional headwear apparel for those with a passion for the outdoors is pleased to announce its entry into the “Hook & Bullet” market launching several soft-goods designed for fishermen and hunters alike, maximizing its coverage of outdoor sports apparel in North America.

The entry into the “Hook & Bullet” market supports the company’s strategic business decision and global growth strategy campaign aimed at winning new markets in providing more targeted products. To solidify its place in the market, CTR took the logical and beneficial step of licensing its products with arguably the biggest brand in the hunting and fishing industry, Mossy Oak. CTR’s products will be available in Mossy Oak Break-up Country, Bottomland, Obsession and several Mossy Oak Elements patterns including Spindrift.

“Fishing and hunting is a very important piece to our business portfolio which will significantly expand our presence in this thriving and growing marketplace,” said Dominic Chenelia, President of US Sales. “The expansion targets the outdoor industry’s hunting and fishing market that has millions of faithful consumers and allows CTR to expand its audience and drive the company’s involvement while supporting one of the fastest growing segments in the industry.”

Through Mossy Oak’s brand prowess and CTR’s impeccable reputation of quality products, the company will have no problem breaking into this market and acquiring a faithful following as it has done in other outdoor markets.

“Mossy Oak’s strength in the outdoor industry will allow us to leverage and accelerate our hunting and fishing market growth by supporting the millions of Mossy Oak faithful and beyond,” said David I, Director of US Retail Sales at CTR. “We’re very excited to start down this path and believe that this specific audience will see the difference our products have over the competition.”