Lawrenceville, Georgia – BPI Outdoors / Bergara Rifles is pleased to announce the promotion of Dakota Russell to the position of National Sales Manager for the Bergara Rifles Division. In this role Dakota will help closely manage various sales accounts for Bergara Rifles across the US and Canada.

Dakota is a long-time BPI employee, having started in its Customer Service Department in 2013. Over the years he has moved up through the company, holding several key positions where he has always excelled and provided a necessary focus to each department. Most recently he has been working as the Brand Support Manager for Bergara Rifles. In his new sales position, Dakota will help work closely with our industry partners and manage the sales management duties for these key partnerships. He will work along side the Bergara sales team to ensure Bergara’s growth continues into 2019.

“All of us at Bergara are thrilled to see Dakota move into this well deserved position,” stated Vice President of Sales Ben Fleming. “Dakota and I have worked very closely together over the past few years, and I’m 100% sure his experience will make this transition a very natural one for him. I can certainly say the Bergara brand is where it is today because of the many great things Dakota has brought to the table and I’m excited to continue working along side him. I have no doubt that he will continue to do wonderful things for the Bergara Brand.” Fleming concludes, “Dakota is an avid hunter, a very hard worker, and an absolute joy to be around. His great experience and unique strengths will continue to play a huge role in Bergara’s growth.”

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BPI Outdoors is headquartered in Lawrenceville, Georgia, with affiliated manufacturing facilities in Northern Spain. The company specializes in shooting and hunting related products. BPI Outdoors is the world leader in muzzle loading rifles and accessories with the CVA, Powerbelt, and Durasight brands. BPI is also an OEM supplier to several of the world’s top firearms manufacturers with its Bergara brand of premium barrels and actions, and also markets both custom and production rifles under the BERGARA name. In the realm of general shooting and hunting accessories, BPI’s Quake brand is a market leader in gun slings, optic covers, and other unique outdoor accessories. BPI is also the manufacturer of Dead Air silencers.